Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
MK Restaurant is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence MK Restaurant performance in the Thailand and how they change over time
See what factors influence MK Restaurant performance in the Thailand and how they change over time
Available by subscription
Available by subscription
An analysis of MK Restaurant' competitors in the Thailand
An analysis of MK Restaurant' competitors in the Thailand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
MK Restaurant's Market Performance is at the 99th percentile, indicating a leading position. This signifies a strong market presence and high customer preference compared to competitors like SUSHI SEKI (Central Westville), Zuri Restaurant, Embers, KIRI burger & bowl, The Mango Garden, and สาขา, which are also in the same top percentile range.
Customer Satisfaction (CSAT) reflects how well a brand meets customer expectations, impacting loyalty and future revenue.
MK Restaurant's overall CSAT is 69%, a 3.1 percentage point increase year-over-year. Chiang Rai Province shows the highest CSAT at 93%, while Songkhla Province has the lowest at 65% with an 18.2 percentage points decrease. Overall customer satisfaction shows a positive trend over the observed period.
Average Check reflects customer spending per visit, indicating pricing strategy effectiveness and customer purchasing behavior.
The overall average check for MK Restaurant is 487.1 THB, a 16% decrease year-over-year. Chon Buri Province has the highest average check at 543.8 THB. Pathum Thani Province and Samut Prakan Province have similar average checks, while Chiang Mai Province has the lowest.
Number of Outlets indicates brand reach and market coverage, impacting accessibility and potential customer base.
MK Restaurant has the most outlets in Nonthaburi Province (20), followed by Chon Buri Province (19). Pathum Thani and Samut Prakan Province follow with 17 and 16, respectively. The number of outlets is consistent across the considered locations.
Identifying main competitors helps to understand where the brand is positioned in the competitive landscape.
The top competitors for MK Restaurant, based on customer cross-visitation, are Starbucks (9.71%), Café Amazon (8.38%), KFC (7.06%), Suki Teenoi (6.32%), and Swensen's (5.29%). These brands are frequently visited by MK Restaurant customers.
Traffic Workload reveals peak hours, aiding in staffing and resource allocation to optimize customer experience.
MK Restaurant experiences peak traffic workload between 10:00 and 21:00, with the highest workload occurring between 17:00 and 19:00. There is significantly less traffic workload during night and early morning hours.
Consumer segments analysis informs targeted marketing and positioning strategies based on demographic affinities.
Women exhibit a high affinity (83%) towards MK Restaurant, while men show very high affinity(109%). Among generations, Gen Y has a slightly higher affinity (102%) compared to Gen X (95%) and Gen Z (96%). This indicates that marketing could be tailored to these audience segments.