Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Brown's Chicken is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Brown's Chicken performance in the United States and how they change over time
See what factors influence Brown's Chicken performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Brown's Chicken' competitors in the United States
An analysis of Brown's Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Brown's Chicken, with a Market Performance percentile of 98, holds a leading position. This signifies a strong market presence and high customer preference compared to its peers like Island Grill Bronx Modern Caribbean Kitchen, The churro king, and Oreganatta.
Customer Satisfaction (CSAT) reflects how well a brand meets customer expectations, influencing loyalty and repurchase rates.
Brown's Chicken's overall CSAT is 57%, a decrease of 9 percentage points year-over-year. This indicates a decline in customer satisfaction. The CSAT in Illinois is also 57%, mirroring the overall trend.
Average Check indicates the typical amount customers spend per transaction, reflecting pricing strategy and customer spending habits.
The overall average check for Brown's Chicken is $17.50 USD, a 17% decrease year-over-year. This decline could be due to pricing changes, altered customer purchasing behavior or new promotions.
Number of Outlets indicates brand reach and market penetration, reflecting growth and expansion efforts.
Brown's Chicken has 20 outlets in Illinois. This number reflects the brand's physical presence and accessibility within the state.
Understanding competitors is crucial for strategic positioning and identifying opportunities to gain market share.
McDonald's, Dunkin', and Portillo's are top competitors for Brown's Chicken, as customers of Brown's Chicken also frequently visit these brands. McDonald's leads with a cross-visitation rate of 23.94%.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet customer demand effectively.
Brown's Chicken experiences peak traffic workload between 10 AM and 8 PM, with the highest workload occurring between 3 PM and 6 PM. Minimal traffic occurs between 12 AM and 9 AM.
Analyzing consumer segments informs targeted marketing, enhancing relevance and effectiveness by aligning strategies with audience traits.
Women are overrepresented among Brown's Chicken consumers (affinity index 80). Men has an affinity index of 117. Gen X are highly overrepresented (affinity index 176). Gen Y has an affinity index of 75. Gen Z has an affinity index of 34.