Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Brödernas is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Brödernas performance in the Sweden and how they change over time
See what factors influence Brödernas performance in the Sweden and how they change over time
Available by subscription
Available by subscription
An analysis of Brödernas' competitors in the Sweden
An analysis of Brödernas' competitors in the Sweden
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals a brand's competitive strength and customer preference based on its share of foot traffic in the industry.
Brödernas holds a leading position with a 99th percentile in the market. This signifies that Brödernas captures a substantial share of customer visits compared to its peers, indicating strong brand preference and competitive advantage in Sweden's Cafe & Restaurants industry. Its performance peers include Mae Thai, Pizza Hut, Stockholms Gästabud, Meatballs for the People, Jalvi, and BASTA - Italiensk Restaurang, all within the same percentile.
Customer satisfaction is key for loyalty and brand reputation, directly impacting long-term revenue and sustainable growth.
Brödernas' overall customer satisfaction is at 65%, a 5.9 percentage point increase year-over-year. While satisfaction varies across counties, with Uppsala County showing a decrease, Västra Götaland, Stockholm, and Skåne Counties show improvements. This indicates a need to address specific regional concerns while capitalizing on overall positive trends.
Average check reflects customer spending habits and pricing strategy effectiveness, crucial for revenue optimization.
The overall average check for Brödernas is 203.3 SEK, an 8.6% increase year-over-year, indicating customers are spending more per visit. Västra Götaland and Stockholm Counties have the highest average checks. It may be useful to understand what drives the average check in different regions.
Outlet count reflects market presence and accessibility, impacting brand reach and revenue potential.
Brödernas has a significant presence in Stockholm County with 28 outlets, representing the largest concentration. Other counties like Västra Götaland, Uppsala, Skåne and Västmanland have fewer outlets, which suggests potential for expansion in those areas to broaden market reach.
Identifying key competitors is essential to understand the competitive landscape and refine strategies for market share growth.
McDonald's (14.63%), Max Burgers (7.80%), ChopChop Asian Express (7.32%), Bastard Burgers (5.37%), and Rasta (5.37%) are the top competitors visited by Brödernas' customers. This cross-visitation data suggests opportunities for Brödernas to differentiate its offerings and attract a larger share of customer visits from these competitors.
Understanding peak traffic hours enables efficient staffing and resource allocation, enhancing customer experience.
Brödernas experiences peak traffic workload between 12:00 and 18:00, with the highest workload around 12:00-13:00. Traffic is minimal during early morning hours. This information allows for optimized staffing and resource allocation to meet customer demand effectively during peak times.
Understanding consumer demographics allows for targeted marketing and product development, enhancing brand relevance and engagement.
Women have a moderately high affinity (83) and Men have a very high affinity (109) for the Brödernas brand. Gen X shows high affinity (116), Gen Y is moderately popular (84) and Gen Z has very high affinity (159). These insights allow Brödernas to tailor marketing efforts and product offerings to better resonate with each segment.