Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Rasta is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Rasta performance in the Sweden and how they change over time
See what factors influence Rasta performance in the Sweden and how they change over time
Available by subscription
Available by subscription
An analysis of Rasta' competitors in the Sweden
An analysis of Rasta' competitors in the Sweden
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Rasta, with a Market Performance of 99 in Sweden's Cafe & Restaurants sector, is a leading brand. This high percentile means Rasta captures a significant share of customer traffic compared to peers like O'Learys, Pinchos, Mister York, Sibylla, Espresso House and Bastard Burgers, all also at the 99th percentile.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, influencing loyalty and future revenue.
Rasta's overall CSAT is 61%, a decrease of 5.6 percentage points year-over-year. CSAT varies by county, with Uppsala County at 75% and Östergötland County at 71%. This suggests that Rasta may want to analyze and address the reasons for CSAT decline, and why different locations have varying customer satisfaction levels.
Average check reflects customer spending per visit and indicates pricing strategy effectiveness and customer purchasing behavior.
Rasta's overall average check is 181 SEK, up 22.5% year-over-year. Average check varies by county, with Södermanland County at 235 SEK and Östergötland County at 168.2 SEK. This suggests that Rasta may want to analyze and optimize pricing strategies to improve spending.
Number of outlets indicates a brand's market presence and accessibility, directly impacting its reach and customer convenience.
Rasta has varying number of outlets across counties in Sweden. Västra Götaland County leads with 10 outlets, while several others have fewer. This distribution suggests a concentration of Rasta's physical presence in certain regions, and potential for expansion in others.
Competitor analysis identifies key players and their cross-visitation rates, informing strategies to enhance market position.
McDonald's (26.43%) has the highest cross-visitation rate with Rasta customers, followed by Max Burgers (12.17%) and Burger King (7.60%). This indicates a significant overlap in customer base and identifies key competitors for Rasta in Sweden's Cafe & Restaurants sector.
Traffic workload analysis reveals peak hours, enabling optimized staffing and resource allocation to improve customer experience.
Rasta experiences peak traffic workload between 12:00 and 14:00, reaching 76.60% of peak value. Traffic is lowest during the early morning hours. This information helps Rasta to optimize staffing levels and manage workload during peak times to improve customer satisfaction.
Understanding consumer segments allows targeted marketing, optimizing engagement and brand affinity by tailoring strategies to demographics.
Rasta's consumer base shows high affinity among Women (index 73) and Men (index 114). Men are over-indexed in Rasta's clientele. Also Gen X (index 125) shows a great level of affinity, while Gen Y (index 55) and Gen Z (index 90) are under-indexed among Rasta customers.