Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
ChopChop Asian Express is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence ChopChop Asian Express performance in the Sweden and how they change over time
See what factors influence ChopChop Asian Express performance in the Sweden and how they change over time
Available by subscription
Available by subscription
An analysis of ChopChop Asian Express' competitors in the Sweden
An analysis of ChopChop Asian Express' competitors in the Sweden
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
ChopChop Asian Express's market performance is at the 99th percentile, indicating a leading position in Sweden's Cafe & Restaurants industry. This means the brand outperforms most competitors in foot traffic and customer preference. Its performance peers, also at the 99th percentile, include Burger King, KFC, Max Burgers, Espresso House, McDonald's, and Mister York.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. High CSAT often correlates with repeat business and positive word-of-mouth.
ChopChop Asian Express has an overall CSAT of 79%, a 2.4 percentage point increase year-over-year. Kronoberg County shows the highest CSAT at 93% with an 18.1 percentage point increase. Västernorrland County is the lowest with 84% showing -5.5 percentage point decrease. This suggests generally improving customer sentiment, with regional variations needing attention.
Average check (transaction value) drives revenue. Monitoring its trend identifies pricing effectiveness and customer spending habits.
The overall average check for ChopChop Asian Express is 161.1 SEK, a 2.4% decrease year-over-year. Halland County has the highest average check at 175 SEK. Västra Götaland County has 168.2 SEK. The decrease indicates customers are spending slightly less per visit. Monitoring the counties with lower average check values is needed to understand this trend.
Outlet count reflects brand reach, expansion, and market presence. Growth indicates investment and customer demand.
ChopChop Asian Express has the highest number of outlets in Stockholm County with 11. Skåne, Uppsala, Västra Götaland, Södermanland, and Östergötland each have between 3 and 4 outlets, indicating these are secondary markets. The distribution helps focus expansion and marketing efforts.
Knowing your competitors is crucial to understand the market landscape and what other brands are doing to engage customers.
McDonald's is the top competitor for ChopChop Asian Express, with a cross-visitation rate of 21.03%. Max Burgers (13.52%), Burger King (6.63%), KFC (4.13%), and Rasta (3.50%) also show significant cross-visitation. This data shows potential for targeted marketing and competitive strategy to capture more customer share from these fast-food chains.
Analyzing traffic workload by hour identifies peak times, helping optimize staffing and resource allocation to maximize efficiency.
Traffic workload for ChopChop Asian Express peaks between 12:00 and 18:00, with the highest workload around 12:00-13:00. Traffic is minimal before 10:00 and after 20:00. This suggests the brand experiences peak lunch and dinner hours, with a marked decline in late-night activity. Optimizing staffing during peak times could enhance customer service and reduce wait times.
Consumer segment analysis allows brands to tailor marketing, ensuring it resonates with key demographics for improved engagement.
Women have a slightly higher affinity (101 index) compared to men (100 index) for ChopChop Asian Express. Gen X demonstrates a high affinity (115 index), while Gen Y (92 index) and Gen Z (89 index) are under-indexed. This means that the brand is more appealing to Gen X, so brand is less appealing to GenY and GenZ relative to the average consumer.