Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Sweden and how they change over time
See what factors influence McDonald's performance in the Sweden and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Sweden
An analysis of McDonald's' competitors in the Sweden
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals competitive strength and customer preference, showing brand share of foot traffic in the industry.
McDonald's holds a leading position in Sweden's Cafe & Restaurants industry with a 99th percentile market performance. This indicates a strong market presence and high customer preference compared to peers like Max Burgers, Burger King, and others who share a similar high percentile.
Customer Satisfaction (CSAT) reflects brand perception and loyalty. Tracking CSAT helps understand customer experience and identify areas for improvement.
McDonald's overall CSAT in Sweden is 36%, a decrease of 3.3 percentage points year-over-year. Satisfaction varies by county, with Gotland County showing the highest CSAT at 58% and a growth of 4.8 percentage points, while Norrbotten County shows the lowest at 43% and a decrease of 22.3 percentage points. The dynamic CSAT data shows fluctuations between April and June 2025.
Average Check indicates customer spending per visit. Monitoring this KPI helps assess pricing strategies and customer purchase behavior.
The overall average check for McDonald's in Sweden is 136.7 SEK, an increase of 8.8% year-over-year. Average check values vary by county, with Jämtland County reporting the highest at 211.1 SEK. Dynamic data indicates fluctuations in average check values between April and June 2025.
Outlet count reflects brand reach and market penetration. Analyzing outlet distribution helps assess geographic presence and expansion opportunities.
McDonald's has a varied distribution of outlets across Sweden, with Stockholm County having the highest number of outlets at 46. Västra Götaland County follows with 33 outlets, and Skåne County with 25. Other counties have significantly fewer outlets, indicating a concentration in major metropolitan areas.
Competitor analysis identifies key rivals and customer overlap. This insight informs strategies to differentiate and capture market share.
McDonald's in Sweden sees the highest customer overlap with Max Burgers (15.65% cross-visitation), followed by Burger King (7.88%). ChopChop Asian Express, Rasta and Sibylla also show cross-visitation, suggesting these brands compete for the same customer base.
Traffic Workload highlights peak hours and customer flow. Understanding traffic patterns optimizes staffing and service efficiency.
McDonald's in Sweden experiences peak traffic workload between 11:00 AM and 6:00 PM, with the highest activity around 12:00 PM and 1:00 PM. Traffic is significantly lower during early morning hours, indicating a need for operational adjustments based on time of day.
Consumer Segments help target specific demographics. Gender and Generation insights enable tailored marketing and product positioning.
McDonald's consumer base in Sweden shows a higher affinity among women (78% affinity, -21.56 delta) and men(111%, +10.81 delta). Gen X shows the highest affinity (113%, +12.75 delta), while Gen Y (90%, -10.08 delta) and Gen Z (98%, -2.18 delta) are slightly under-indexed.