Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pizza Hut is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pizza Hut performance in the Sweden and how they change over time
See what factors influence Pizza Hut performance in the Sweden and how they change over time
Available by subscription
Available by subscription
An analysis of Pizza Hut' competitors in the Sweden
An analysis of Pizza Hut' competitors in the Sweden
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference, vital for strategic decisions.
Pizza Hut holds a leading position in Sweden's cafe & restaurant industry with a market performance percentile of 99. This indicates a dominant market presence and strong customer preference compared to peers such as Meatballs for the People, Brödernas, Mae Thai, BASTA - Italiensk Restaurang, Stockholms Gästabud, and The Bishops Arms, all positioned similarly.
Customer satisfaction reflects brand perception and loyalty, impacting long-term revenue and growth.
Overall customer satisfaction for Pizza Hut in Sweden is 59%, a decrease of 2 percentage points year-over-year. Satisfaction varies by county, with Halland County at 100% and Stockholm County at 61%. While Halland, Kronoberg and Västra Götaland Counties show increased satisfaction, Skåne and Stockholm Counties experienced a decrease, indicating regional differences in customer experience.
Average check reflects spending per customer, crucial for profitability and revenue management.
The overall average check for Pizza Hut in Sweden is 182.7 SEK, a decrease of 6.5% year-over-year. Average check varies by county, with Östergötland County having the highest at 250 SEK and Halland County the lowest at 166.7 SEK. This suggests regional differences in spending habits or menu preferences.
Outlet count indicates market reach and brand accessibility, influencing market share.
Pizza Hut has 24 outlets in Sweden. Stockholm County has the highest concentration with 12 outlets. Västra Götaland and Jönköping Counties each have 2 outlets, while Uppsala, Västernorrland, Värmland, Dalarna, Västmanland, Halland and Kronoberg Counties each have 1. This distribution highlights Stockholm's importance as a key market.
Identifying key competitors enables strategic positioning and competitive advantage.
The top competitors for Pizza Hut in Sweden, based on cross-visitation, are McDonald's (23.53%), Max Burgers (23.08%), Burger King (5.88%), Pinchos (5.43%), and Sibylla (4.98%). This indicates that customers who visit Pizza Hut also frequent these fast-food chains, suggesting a competitive overlap in the quick-service restaurant segment.
Understanding traffic patterns informs staffing, inventory, and operational efficiency.
Pizza Hut's traffic workload in Sweden peaks between 12:00 and 14:00, with the highest workload at 63.27% at 12:00. Traffic is minimal between 0:00 and 9:00. This highlights the lunch and early afternoon hours as peak times, requiring optimized staffing and resource allocation to meet customer demand.
Consumer segment analysis enables targeted marketing and product development.
Pizza Hut's customer base in Sweden shows a high affinity with women (Affinity Index 72, under-indexed) and a very high affinity for men (Affinity Index 114, over-indexed). Generation X shows affinity of 106, Generation Y shows affinity of 88, and Generation Z shows affinity of 100. This data can inform tailored marketing messages and product offerings to better resonate with specific consumer groups.