Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Biscuitville is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Biscuitville performance in the United States and how they change over time
See what factors influence Biscuitville performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Biscuitville' competitors in the United States
An analysis of Biscuitville' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals a brand’s share of foot traffic, indicating competitive strength and customer preference within the cafe & restaurant industry.
Biscuitville is a leading brand in the Cafe & Restaurants industry, with a market performance percentile of 99, placing it in the top 1%. This strong market position suggests a significant share of customer traffic and preference. Performance peers include Roosters, Carrot Express, Burger Boy, Beyond Juicery + Eatery, Piola, and Pappa Gallo, all within the same top tier.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, directly impacting loyalty and repeat business in the cafe & restaurant sector.
Biscuitville's overall CSAT is 72%, a decrease of 1.8 percentage points year-over-year. Virginia shows the highest CSAT at 84%, but with a decrease of 4.7 percentage points. South Carolina shows the lowest CSAT at 69%, but with an increase of 3.5 percentage points. This indicates varying levels of customer happiness across different states.
Average check indicates the typical transaction value, crucial for revenue forecasting and understanding customer spending habits in cafe & restaurants.
Biscuitville's overall average check is $11.40, a 1.1% increase year-over-year. South Carolina has the highest average check at $12.00. Virginia's average check is $11.50, while North Carolina's is $11.40. The increase suggests customers are spending slightly more per visit compared to the previous year.
The number of outlets indicates brand reach and market penetration, reflecting expansion strategy and presence in the cafe & restaurants industry.
Biscuitville has 68 outlets in North Carolina, 10 in South Carolina, and 6 in Virginia. North Carolina represents the largest market, indicating a strong regional presence in that state. The distribution reflects the brand's current market footprint and expansion focus.
Understanding competitors helps refine strategies, identify market gaps, and improve competitive positioning within the crowded cafe & restaurant landscape.
Biscuitville's top competitors based on cross-visitation are McDonald's (17.07%), Chick-fil-A (10.88%), Bojangles (10.38%), Taco Bell (7.49%), and Wendy's (7.39%). This data indicates that customers who visit Biscuitville also frequent these major fast-food chains, showing where customer preferences overlap.
Traffic workload by hour (HOD) reveals peak operational times, enabling efficient staffing and resource allocation in the cafe & restaurant environment.
Biscuitville experiences peak traffic between 8 AM and 10 AM, with the highest workload at 9 AM (67.00%). Traffic starts picking up at 5 AM, peaks in the morning, and declines sharply after 1 PM, suggesting a strong breakfast and brunch crowd. The brand has no activity between 2 PM to 4 AM.
Analyzing consumer segments allows targeted marketing by understanding demographic preferences, enhancing engagement, and optimizing resource allocation.
Biscuitville's customer base shows high affinity among Women (90 index) and Men (108 index). Also, it shows Gen X (125 index) is overrepresented, while Gen Y (82 index) and Gen Z (50 index) are underrepresented. These affinity indices suggest which groups are more engaged with the brand.