Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Big Bad Breakfast is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Big Bad Breakfast performance in the United States and how they change over time
See what factors influence Big Bad Breakfast performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Big Bad Breakfast' competitors in the United States
An analysis of Big Bad Breakfast' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference within the Cafe & Restaurants industry.
Big Bad Breakfast is a leading brand, ranking in the top 1% among Cafe & Restaurants in the United States. This reflects a strong market presence and high customer preference compared to peers like 5th Element, Sessions by the Bay, Havana Beach Cuban Restaurant, Burgerville, Chevys and Blazin Chicken & Gyro, all positioned at the 99th percentile.
CSAT provides insights into customer loyalty and brand perception, guiding improvements in service and offerings.
Big Bad Breakfast has an overall CSAT of 84%, a slight decrease of 0.6pp year-over-year. Customer satisfaction varies by state, with Florida showing the highest CSAT (85%) and a growth of 3.5pp, while Tennessee, Kentucky and Alabama shows decreasing by 2.4pp, 2.5pp and 2.2pp respectively. North Carolina shows growth of 9.9pp.
Average check is crucial for understanding revenue per customer and optimizing pricing strategies for profitability.
The overall average check for Big Bad Breakfast is $22.6, up 1% year-over-year. Mississippi has the highest average check ($23.3), while Arkansas has the lowest ($22.4). The average check experienced a fluctuation between April and June of 2025.
Outlet count indicates brand reach and expansion, reflecting market penetration and growth strategy effectiveness.
Big Bad Breakfast has a varying number of outlets across states. Alabama has the highest number of outlets (6), followed by Tennessee (5). Kentucky, Florida, South Carolina and Arkansas each have 2 outlets, while North Carolina and Mississippi have 1 each.
Identifying key competitors helps refine strategies to attract customers and maintain a competitive edge in the market.
The top competitors for Big Bad Breakfast, based on cross-visitation, are McDonald's (8.73%), Chick-fil-A (6.19%), Cracker Barrel Old Country Store (4.60%), Wendy's (4.13%), and Waffle House (3.97%). These brands capture a significant portion of Big Bad Breakfast's potential customer base.
Understanding traffic patterns helps optimize staffing, manage inventory, and enhance customer experience during peak hours.
Big Bad Breakfast experiences peak traffic between 9 AM and 12 PM, with the highest workload at 10 AM (60.69). Traffic is minimal from 3 PM to 7 AM. This data highlights the brand's strong focus on breakfast and brunch service.
Understanding consumer demographics enables targeted marketing, tailored product offerings, and improved customer engagement strategies.
Big Bad Breakfast's customer base shows high affinity with women (97 index) and over-indexed with men (102 index). Among generations, Gen X is over-indexed (123 index) indicating high affinity. Gen Y is slightly under-indexed (91 index). Gen Z is under-indexed (64 index).