Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Benny is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Benny performance in the United States and how they change over time
See what factors influence Benny performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Benny' competitors in the United States
An analysis of Benny' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand’s share of foot traffic, showing its competitive strength and customer preference in the industry.
Benny's MARKET PERFORMANCE is in the top 1% (99th percentile), indicating a leading position in the Cafe & Restaurants industry in the United States. This signifies a strong market presence and customer preference compared to its peers. Other performance peers in a similar range are La Burguesía, Tanaka Kahuku Shrimp, BoSa Donuts, AMELIAS MEXICAN KITCHEN, Balan's, and Aubrey's, all at the 99th percentile.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, influencing loyalty and repurchase rates.
Benny's overall customer satisfaction is 80%, a slight decrease of 1.3 percentage points year-over-year. Michigan shows the highest CSAT at 100%, while North Carolina has the lowest at 66%. This reveals regional variations in customer experience that should be further explored. Overall CSAT was 77.44% in April 2025, 84.83% in May 2025, and 80% in June 2025.
Average check reflects customer spending per visit, indicating pricing power and the potential for revenue optimization.
Benny's overall average check is $10.90, down 17.4% year-over-year. South Carolina has the highest average check at $14.40, while Pennsylvania has the lowest at $7.60. This suggests variability in spending habits across different states. Average check was $11.02 in April 2025, $9.93 in May 2025, and $12.32 in June 2025.
Outlet count indicates brand reach and expansion, showing potential market penetration and brand accessibility.
Benny has a total of 31 outlets in the United States. Virginia has the most with 18 locations, followed by North Carolina (5), South Carolina (4), and Pennsylvania (2). Wyoming and Michigan each have 1 outlet. This highlights the brand's stronger presence in Virginia compared to other states.
Identifying top competitors helps understand market dynamics and competitive threats, informing differentiation strategies.
Benny's top competitors, based on customer cross-visitation, are McDonald's (10.57%), Chick-fil-A (7.05%), Taco Bell (5.69%), Wendy's (4.34%), and Starbucks (4.34%). This indicates that customers who visit Benny are also likely to visit these fast-food and coffee chains.
Analyzing traffic workload helps optimize staffing and resource allocation to meet demand effectively.
Benny's peak traffic workload occurs between 18:00 and 19:00 hours, with the highest workload at 52.54% and 51.81% respectively. Traffic is minimal between 03:00 and 10:00. This data suggests the need for maximum staffing during evening hours and minimal staffing during early morning hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Benny's customer base shows a higher affinity towards women (74%, Index 74) and Men (122%, Index 122). The generational mix indicates high affinity among Gen X (116, Index 116), Gen Y (85, Index 85), and Gen Z (99, Index 99), suggesting tailored marketing approaches for each segment.