Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Back Yard Burgers is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Back Yard Burgers performance in the United States and how they change over time
See what factors influence Back Yard Burgers performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Back Yard Burgers' competitors in the United States
An analysis of Back Yard Burgers' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the cafe & restaurant industry.
Back Yard Burgers holds a leading position with a market performance percentile of 98, placing it in the top 2% of brands. This indicates a strong market presence. Performance peers include The Wine Room, Leticias, Stella Van Buren, Le Indya Naples, Cantina Catrina, and Two Scoops.
Customer satisfaction (CSAT) reflects customer loyalty, impacting brand reputation, repeat business, and overall financial health. Track CSAT to improve service.
Back Yard Burgers' overall CSAT is 69%, a decrease of 5.2 percentage points year-over-year. CSAT varies by state, with Illinois at 88% and Mississippi at 43%. Tennessee shows positive growth, while other states experienced a decline. Actions should be taken to address CSAT decline.
Average check reveals spending per customer, crucial for revenue forecasting, menu optimization, and gauging customer value. Increased check improves revenue.
The overall average check for Back Yard Burgers is $16.70, a 6% decrease year-over-year. North Carolina has the highest average check at $17.90. Florida's average check is $17.10 and Tennessee is $15.70. Further investigation is needed to boost average check.
Outlet count indicates brand reach, market penetration, and expansion success. A larger footprint can increase brand visibility and accessibility.
Back Yard Burgers has a varying number of outlets across states. Tennessee leads with 4 outlets, followed by North Carolina, Mississippi and Arkansas with 3 each. Florida, Missouri, and Illinois each have 1 outlet. Strategic expansion planning could be considered.
Competitor analysis shows direct rivals and customer preferences. This data helps refine marketing, improve offerings, and gain competitive edge.
The top competitors for Back Yard Burgers, based on cross-visitation, are McDonald's (11.65%), Chick-fil-A (8.74%), Dunkin' (7.77%), Sonic Drive-In (7.77%), and Starbucks (7.77%). Back Yard Burgers shares customers with these leading fast-food and cafe chains.
Analyzing traffic workload by hour helps optimize staffing, manage resources, and enhance customer experience during peak and off-peak hours.
Back Yard Burgers experiences peak traffic between 12 PM and 1 PM, with the highest traffic workload at 78.13. Traffic is lowest during early morning hours (12 AM to 9 AM). Staffing should be adjusted based on hourly traffic patterns to meet demand efficiently.
Understanding consumer segments informs targeted marketing and positioning. Affinity insights reveal preferences, enabling tailored strategies.
Women show a high affinity (77%) and Men are over-indexed at 119%. Gen X is over-indexed (118%), Gen Y at 109%. Gen Z is under-indexed (52%). Marketing should consider these generational differences to increase brand relevance.