Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
A&W is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence A&W performance in the Malaysia and how they change over time
See what factors influence A&W performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of A&W' competitors in the Malaysia
An analysis of A&W' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals A&W's competitive strength and customer preference in Malaysia's cafe & restaurant industry.
A&W holds the 99th percentile, a leading position indicating high customer preference. Performance peers include Hotpot Kitchen, Dragon-i, NakNak 낙낙, Hometown Hainan Coffee, Me'nate Steak Hub, and Mee Hiris China Muslim. This high percentile signifies A&W's strong market presence.
Customer satisfaction is crucial for brand loyalty and growth. High CSAT scores often correlate with repeat business and positive word-of-mouth.
A&W's overall customer satisfaction is 88%, a significant increase of 40.5pp year-over-year. Kedah leads with 97%, followed by Terengganu (96%), Malacca (95%), Johor (93%), and Negeri Sembilan (92%), reflecting strong customer satisfaction across these states. CSAT fluctuated slightly over the observed period, with peaks and dips reflecting ongoing performance.
Average check (revenue per customer) indicates spending habits and pricing effectiveness, impacting overall revenue and profitability.
A&W's overall average check is 38.5 MYR, a 28% increase year-over-year. Kedah has the highest average check at 49.7 MYR. Penang, Pahang, Terengganu and Perak, have average checks of 44 MYR, 43.1 MYR, 42.9 MYR and 42.5 MYR respectively. Average check values slightly fluctuates over the observed period.
Outlet count reflects brand presence and market reach, influencing accessibility and overall brand awareness in key regions.
A&W has the most outlets in Selangor (25), followed by Kuala Lumpur (13). Negeri Sembilan has 7 outlets, while Johor, Penang, Terengganu, and Perak each have 3. Kedah and Sabah each have 1 outlet, showing a geographically concentrated presence. The lack of growth data indicates a potentially stable outlet count during the reporting period.
Understanding key competitors and cross-visitation patterns helps refine marketing strategies and identify opportunities for differentiation.
A&W's top competitors by cross-visitation are KFC (7.69%), McDonald's (4.01%), ZUS Coffee (3.51%), 4Fingers Crispy Chicken (2.68%), and Pizza Hut (2.51%). This data indicates customers who visit A&W also frequent these fast-food and cafe chains, highlighting the competitive landscape.
Analyzing traffic workload by hour helps optimize staffing, manage inventory, and improve customer experience during peak times.
A&W's traffic workload peaks between 10:00 to 21:00, with highest volume between 17:00-20:00, indicating these are peak hours for customer visits. The lowest traffic is observed between midnight and 7:00, reflecting nighttime closures or reduced operations.
Understanding consumer demographics helps tailor marketing and product offerings, improving engagement and brand affinity among key groups.
Women are overrepresented with an affinity index of 88, while men are represented at 108. Gen X demonstrates high affinity (144), while Gen Y (99) is at average. Gen Z is underrepresented (84), requiring A&W to tailor marketing strategies to address specific segment preferences and engagement levels.