Book a demo—
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions

Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Al Macarone is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Al Macarone performance in the Guatemala and how they change over time
See what factors influence Al Macarone performance in the Guatemala and how they change over time
Available by subscription
Available by subscription
An analysis of Al Macarone' competitors in the Guatemala
An analysis of Al Macarone' competitors in the Guatemala
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, revealing its competitive strength and customer preference in the industry.
Al Macarone's market performance is at the 97th percentile, marking them as a leading brand in Guatemala's Cafe & Restaurants industry. This indicates a strong market position relative to peers like Dunkin', K-mart xela, and others also at the 97th percentile.
Average check reveals spending habits. Tracking average check helps optimize pricing and promotions to boost revenue per transaction.
Al Macarone's overall average check is 64.6 GTQ, a decrease of 8.1% year-over-year. In Guatemala Department, the average check is 65.5 GTQ, showing no growth. The dynamic data shows a consistent average check around 47.73 GTQ between April and June 2025.
Outlet count indicates market presence. Monitoring outlet numbers aids expansion and assesses brand reach within the competitive landscape.
Al Macarone has 45 outlets in Guatemala Department, dominating its presence. Escuintla has 4 outlets, while Chimaltenango, Suchitepéquez and Sacatepéquez each have 2. Quetzaltenango and Santa Rosa each have 1 outlet.
Competitor analysis identifies key rivals. Understanding competitors aids strategic positioning and reveals opportunities for differentiation and market share growth.
Al Macarone's customers also frequently visit McDonald's (27.78%), Pollo Campero (16.67%), Pizza Hut (16.67%), Taco Bell (11.11%), and Burger King (11.11%). This cross-visitation highlights these brands as key competitors.
Traffic workload shows peak hours. Analyzing traffic helps optimize staffing and resources for smoother operations and better customer experience.
Al Macarone experiences peak traffic workload between 11 AM and 6 PM, reaching its highest point around 2 PM (54.56%). Traffic gradually increases from 7 AM, peaks in the afternoon, and then declines sharply after 8 PM.