Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
12MINI is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence 12MINI performance in the Taiwan and how they change over time
See what factors influence 12MINI performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
An analysis of 12MINI' competitors in the Taiwan
An analysis of 12MINI' competitors in the Taiwan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share reveals competitive strength and customer preference. A high percentile signifies a strong market presence relative to peers.
12MINI holds a leading position with a market performance percentile of 99 in the Cafe & Restaurants industry in Taiwan. This indicates a strong brand presence compared to its peers. Performance peers include: 小巷子清燉牛肉麵中壢店, Eat enjoy, 喫尤平價鐵板燒, 達利早餐Daily Breakfast, 咖啡, 日嚐こんばんは - 羅東店.
Customer satisfaction reflects brand loyalty and service quality. Monitoring CSAT helps identify areas for improvement and strengthens customer relationships.
The overall customer satisfaction for 12MINI is 65%, a decrease of 20.3 percentage points year-over-year. Satisfaction varies by city, with Kaohsiung showing the highest CSAT (79%) and Taichung the lowest (56%). This decline indicates a need to investigate and address factors affecting customer experience across different locations.
Average check reflects customer spending habits. Tracking this KPI helps understand revenue trends and optimize pricing strategies to boost sales.
The overall average check for 12MINI is 205.8 TWD, a decrease of 3.9% year-over-year. Average check varies by city, with Taipei showing the highest value (216.7 TWD) and Taichung the lowest (172.7 TWD). The decline suggests a possible shift in customer spending or promotional impacts.
Outlet count reflects brand reach and expansion. Monitoring this metric informs growth strategies and assesses market penetration across regions.
12MINI has 8 outlets in New Taipei and Taipei each, followed by 4 in Kaohsiung, and 1 each in Taoyuan City, Taichung and Hsinchu. The distribution indicates a strong presence in the New Taipei and Taipei areas, with opportunities for expansion in other cities.
Identifying competitors reveals market dynamics. Analyzing cross-visitation patterns informs competitive strategies and helps understand customer preferences.
The top competitors for 12MINI, based on customer cross-visitation, are McDonald's (5.34%), Starbucks (4.63%), 12 Hotpot (3.56%), 海底捞 (3.20%), and MOS Burger (3.20%). These brands share a portion of 12MINI's customer base, indicating similar customer appeal or needs.
Traffic workload distribution informs staffing and resource allocation. Understanding peak hours helps optimize operations and enhance customer service efficiency.
Traffic workload for 12MINI peaks between 18:00 and 19:00, reaching 71.08 and 72.50 respectively. The lowest traffic is observed between 0:00 and 10:00. This distribution suggests optimal staffing and resource allocation during peak evening hours.
Understanding consumer demographics enables targeted marketing. Affinity insights for gender and generation guide customized campaigns and product positioning.
12MINI's consumer base shows a strong affinity towards women (97% affinity index) and Gen Y (179% affinity index). This indicates that women and Gen Y are overrepresented within 12MINI's customer base, suggesting targeted marketing efforts towards these demographics could be particularly effective.