Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
海底捞 is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence 海底捞 performance in the Taiwan and how they change over time
See what factors influence 海底捞 performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
An analysis of 海底捞' competitors in the Taiwan
An analysis of 海底捞' competitors in the Taiwan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand strength and customer preference via its share of foot traffic, vital for strategic positioning.
海底捞 is a leading brand in Taiwan's Cafe & Restaurants industry, securing a top 1% Market Performance percentile. This indicates a dominant market presence compared to peers like CHIEN TU, Giguo, Pizza Hut, Top One Pot, Shu Lan Restaurant and Power of Meat Taichung Wenxin all placed at 99 percentile.
Customer Satisfaction (CSAT) reflects brand perception, crucial for loyalty, retention, and positive word-of-mouth marketing.
海底捞's overall CSAT in Taiwan is 90%, slightly down by 0.1pp year-over-year. Hsinchu shows the highest CSAT at 94%, while Taichung has the lowest at 88% and a decline of 4.4pp. CSAT fluctuated from 91.42% to 88.78% during the observed period.
Average Check (transaction value) indicates spending per customer, impacting revenue and profitability, guiding pricing strategies.
The overall average check for 海底捞 in Taiwan is 1.1K TWD, a 2.4% decrease year-over-year. Hsinchu has the highest average check at 1.1K TWD, while Taipei and Tainan are at 1K TWD. The average check varied from 1097.77 TWD to 1023.51 TWD during the period.
Outlet count reflects brand reach and expansion, influencing market presence and customer accessibility.
海底捞 has the most outlets in Taipei (4), followed by Taichung (3). Tainan and Kaohsiung each have 2 outlets, while Taoyuan City, Hsinchu and New Taipei each have 1.
Competitor analysis reveals market landscape and consumer choices, crucial for competitive strategy and differentiation.
McDonald's (2.94%) and Starbucks (2.42%) are the top competitors with shared customers of 海底捞. Tasty (1.77%), Kura Sushi (0.99%) and Sushiro (0.95%) also show cross-visitation.
Traffic workload analysis reveals peak hours, crucial for staffing, resource allocation, and optimizing customer experience.
海底捞 experiences peak traffic between 17:00 and 19:00, with the highest workload at 18:00 (53.70%). Traffic is minimal between 0:00 and 10:00, indicating late-day dining preference.
Consumer segment analysis by gender and generation informs targeted marketing and positioning strategies for effective engagement.
Women exhibit a higher affinity (118 Index) towards 海底捞 compared to men (81 Index). Gen Y (106 Index) and Gen Z (119 Index) have higher affinity than Gen X (45 Index), suggesting targeted campaigns should focus on younger demographics.