Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Yihetang performance in the Vietnam and how they change over time
See what factors influence Yihetang performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Yihetang' competitors in the Vietnam
An analysis of Yihetang' competitors in the Vietnam
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Yihetang is in the lower 35% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Yihetang's market performance is in the lower 35% in Vietnam's Cafe & Restaurants industry, indicating a lagging position. This means Yihetang captures less foot traffic compared to most competitors. Performance peers in the same percentile include MaXi's Café & Restobar Nha Trang, TukTuk Thai Bistro, S'Box (SpaghettiBox), Bún thái siêu cay 2, Basta Pasta, and Tiệm chè Kai Kai - 佳佳糖水 - Chè người Hoa.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
Yihetang's overall customer satisfaction is 58%, a significant decrease of 36.7 percentage points year-over-year. Ninh Bình Province shows a CSAT of 45% with a decrease of 54.2 percentage points. The CSAT trend shows fluctuations between June and August 2025, peaking at 73.33% in August.
Outlet count indicates brand reach and expansion, reflecting market penetration and growth potential.
Yihetang has a total of 13 outlets across Vietnam. Nghệ An Province has the highest number of outlets (3), followed by Ninh Bình Province (2). Other provinces each have 1 outlet. This distribution shows the geographic spread of Yihetang's presence.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Yihetang's top competitors based on cross-visitation are Pizza 4P's (8.33%), Highlands Coffee (6.67%), Vua Chả Cá (5.00%), Texas Chicken (3.33%), and Phê La (3.33%). This indicates that customers who visit Yihetang also frequently visit these brands.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation for optimal service.
Yihetang experiences peak traffic workload between 19:00 and 21:00, with the highest workload at 20:00 (57.17%). Traffic is minimal between 0:00 and 7:00. This data helps optimize staffing and operations based on customer traffic patterns.
Understanding consumer segments by gender and generation enables targeted marketing and tailored product offerings.
Yihetang's customer base shows a higher affinity towards women (117 index) compared to men (86 index). Gen Z (204 index) shows a significantly higher affinity compared to Gen Y (47 index). This suggests that Yihetang is more appealing to female and Gen Z consumers.