Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Wok n'Go performance in the Hungary and how they change over time
See what factors influence Wok n'Go performance in the Hungary and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Wok n'Go is in the top 9% of brands
Sample of brands in the same percentile
An analysis of Wok n'Go' competitors in the Hungary
An analysis of Wok n'Go' competitors in the Hungary
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Wok n'Go in Hungary holds a leading market position at the 91st percentile. This indicates a strong brand presence, attracting more customers than most competitors in the Cafe & Restaurants industry. Performance peers in the same percentile include: Fék Kávéház Étterem, Beugró Burger& Jégkása bár, Wonder Island, Muskátli Vendéglő, Op-Art Étterem & Panzió, and Korhely.
Customer satisfaction is a key indicator of loyalty, impacting brand perception, repeat business, and long-term revenue growth.
Overall customer satisfaction for Wok n'Go is at 54%, a decrease of 19 percentage points year-over-year. Satisfaction varies by location: Great Plain and North shows 90% (+18pp), Transdanubia is at 50% (-5pp), and Central Hungary at 40% (-35pp). The trend indicates a need for targeted strategies to improve customer experience, especially in Central Hungary and Transdanubia.
Average check size reveals customer spending habits, reflecting menu pricing, order value, and potential revenue per transaction.
The overall average check for Wok n'Go is 3.8K HUF, a 5.5% increase year-over-year, indicating customers are spending slightly more per visit. In the Great Plain and North region, the average check is 3.5K HUF with no growth. Dynamic data shows average check around 4.5K HUF. Further analysis is required to understand regional differences and the impact of menu offerings on spending.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and service accessibility to customers.
Wok n'Go has a total of 20 outlets distributed across Hungary: 9 in Central Hungary, 6 in Transdanubia, and 5 in the Great Plain and North. Central Hungary represents the brand's strongest presence. Further analysis should investigate the relationship between outlet distribution and revenue.
Competitor analysis informs strategic positioning by identifying key rivals, understanding customer preferences, and spotting market opportunities.
Wok n'Go's top competitors based on customer cross-visitation are Burger King (17.14%), KFC (17.14%), McDonald's (8.57%), Bistorant (5.71%), and Pesti Pipi (5.71%). This indicates that Wok n'Go customers also frequent fast-food chains, suggesting a need to differentiate through unique offerings and customer loyalty programs.
Traffic workload analysis optimizes staffing, resource allocation, and marketing efforts to match customer demand throughout the day.
Wok n'Go experiences peak traffic between 9 AM and 6 PM, with the highest workload around 3 PM (54.68%). Traffic is minimal between 11 PM and 7 AM. These trends suggest optimal staffing and resource allocation during peak hours, and targeted marketing during slower periods to increase demand.
Consumer segmentation enables precise marketing, product adaptation, and customer engagement strategies based on demographic insights.
Wok n'Go's customer base shows a higher affinity towards women, with an index well above 100. Men are significantly under-indexed. Among generations, Gen X is highly represented, while Gen Y and Gen Z are under-indexed. This indicates that marketing efforts should focus on attracting and retaining Gen X women.