Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Winking Lizard performance in the United States and how they change over time
See what factors influence Winking Lizard performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Winking Lizard is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Winking Lizard' competitors in the United States
An analysis of Winking Lizard' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Winking Lizard's Market Performance is at the 99th percentile, a leading position. This means it outperforms 99% of brands in the Cafe & Restaurants industry in the United States, reflecting strong customer preference and competitive advantage. Performance peers in the same percentile include: Gohan AYCE Buffet 海天御宴, Hurricane Grill & Wings, Haywire, Mariscos El Rey, RipTydz Oceanfront Grille & Rooftop Bar, Great Indian Kitchen.
Customer satisfaction (CSAT) reflects loyalty and directly impacts revenue. Monitoring CSAT helps identify areas for service improvement.
Winking Lizard's overall customer satisfaction is 76%, a decrease of 4.1 percentage points year-over-year. The Ohio location matches the overall CSAT at 76%, with a similar decrease. The CSAT has fluctuated between 78.89% in May and 73.31% in July 2025, indicating a need to address declining satisfaction trends.
Average check reveals spending habits and revenue potential. Increasing the average check boosts profitability.
Winking Lizard's overall average check is $23.90, a 7.2% increase year-over-year. The Ohio location's average check is $23.90. The average check fluctuated between $24.57 in May and $23.31 in June 2025. This positive trend suggests effective upselling or increased customer spending.
Outlet count indicates brand reach and market presence. Growth in outlet number reflects expansion and investment.
Winking Lizard has 15 outlets in Ohio. This stable number suggests a consolidated market presence within the state during the reporting period, with no expansion or contraction observed.
Identifying competitors reveals market dynamics and helps refine strategies to capture more customers.
The top competitors for Winking Lizard, based on customer cross-visitation, are McDonald's (9.39%), Wendy's (6.14%), Texas Roadhouse (4.69%), Chipotle Mexican Grill (4.69%), and Burger King (4.51%). This data indicates a significant overlap in customer base, particularly with fast-food chains, suggesting Winking Lizard customers also frequent these establishments.
Traffic workload by hour helps optimize staffing and resource allocation to meet peak demand.
Winking Lizard experiences peak traffic workload between 17:00 (63.59%) and 19:00 (66.77%), with the highest workload at 18:00 (69.95%). Traffic is lowest in the early morning hours. Staffing should be maximized during these peak hours to ensure optimal service.
Understanding consumer segments allows for targeted marketing and product development based on customer demographics.
Winking Lizard's customer base shows high affinity among women (83%) and men (116%). Gen X (154%) shows the most affinity, while Gen Y (66%) and Gen Z (41%) are under-indexed. Marketing efforts should consider gender preferences and target Gen X to reinforce loyalty.