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Managing Partner, Global Business Development
See what factors influence Wingstop performance in the Canada and how they change over time
See what factors influence Wingstop performance in the Canada and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wingstop' competitors in the Canada
An analysis of Wingstop' competitors in the Canada
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Wingstop is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wingstop in Canada holds a leading market position at the 99th percentile in the Cafe & Restaurants industry. This indicates a very strong competitive standing relative to its peers, including Second Cup Café, Booster Juice, Mr.Sub, and MR MIKES SteakhouseCasual, who are in a similar high percentile range.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, repurchase rates, and brand perception. High CSAT scores drive business growth.
Wingstop in Canada boasts an 80% customer satisfaction, up 7.7 percentage points year-over-year. This positive trend suggests improved customer experiences, especially in Ontario where CSAT also stands at 80%. May CSAT is highest at 83.74%.
Average check (transaction value) reveals spending habits. Monitoring it helps optimize pricing, promotions, and menu offerings to boost revenue.
Wingstop's average check in Canada is $26.3 CAD, a 5.1% decrease year-over-year. Ontario mirrors this average. Average check varied between $24.25 CAD to $28.47 CAD during the period.
Outlet count indicates brand reach and growth. Tracking it reveals expansion success and market penetration effectiveness over a period of time.
Wingstop has 13 outlets in Ontario, Canada. This reflects its physical presence in this specific market. The number of outlets remained the same during the tracked period.
Identifying key competitors helps understand the competitive landscape, informing strategies to differentiate and capture market share from common customers.
Wingstop's customers in Canada also frequently visit Tim Hortons (12.87% cross-visitation), McDonald's (10.14%), Popeyes Louisiana Kitchen (4.68%), A&W Canada (4.48%), and Mandarin Restaurant (3.90%). These brands represent Wingstop's primary competition for shared customers.
Traffic workload distribution highlights peak hours, enabling optimized staffing, resource allocation, and promotional strategies for efficiency and customer satisfaction.
Wingstop in Canada experiences peak traffic between 17:00 and 22:00, with the highest workload around 19:00. There's very little to no activity in the morning between 03:00 and 10:00.
Understanding consumer segments by gender/generation enables personalized marketing, tailored products, and targeted communications, improving engagement and ROI.
Wingstop's Canadian consumers show a slightly higher affinity towards women (Index 102) and are strongly over-indexed with Gen Y (Index 109) and Gen Z (Index 175). Gen X (Index 60) are under-represented.