Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wingstop performance in the Canada and how they change over time
See what factors influence Wingstop performance in the Canada and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wingstop' competitors in the Canada
An analysis of Wingstop' competitors in the Canada
In Cafés & Restaurants
·Jul – Sep 25
Wingstop is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wingstop's market performance in Canada is at the 51st percentile, indicating an average market standing. This means Wingstop's foot traffic is on par with several competitors like Desi Road, Ben & Florentine, Tikka Junction, Wah G Wah, MS Donair and Paramount.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. Tracking CSAT helps identify areas for service improvement.
Wingstop's overall customer satisfaction in Canada is 78%, a decrease of 4.5 percentage points year-over-year. In Ontario, the CSAT is also 78%, with a similar decrease. This suggests a need to investigate and address potential service or product issues to improve customer sentiment.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization to boost profitability.
The overall average check for Wingstop in Canada is CAD 27.40, a decrease of 0.9% year-over-year. Ontario mirrors this average. The average check varied between CAD 24.25 and CAD 33.78 during the observed months, indicating fluctuating spending habits.
Outlet count indicates brand reach and growth. Monitoring this helps assess market penetration and expansion effectiveness.
Wingstop has 15 outlets in Ontario, Canada. This number provides a baseline for assessing market presence and potential for further expansion within the region. There is no growth data available.
Competitor analysis identifies key rivals and their customer overlap, informing strategies to enhance market share and customer retention.
Wingstop's top competitors in Canada, based on customer cross-visitation, are Tim Hortons (13.33%), McDonald's (10.93%), Popeyes Louisiana Kitchen (5.33%), A&W Canada (4.80%), and Wendy's (3.20%). This indicates a significant overlap in customer base, particularly with Tim Hortons and McDonald's.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and minimizing operational costs.
Wingstop's peak traffic workload in Canada occurs between 17:00 and 21:00, with the highest workload at 19:00 (66.08%). Traffic is minimal between 03:00 and 10:00. This data informs staffing and resource allocation strategies to manage peak demand effectively.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographic groups.
Wingstop's customer base shows a high affinity towards women (95 index) and men (104 index). Gen Z (171 index) and Gen Y (112 index) are overrepresented, indicating high affinity, while Gen X (49 index) is underrepresented, suggesting lower affinity.