Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wingstop performance in the United Arab Emirates and how they change over time
See what factors influence Wingstop performance in the United Arab Emirates and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wingstop' competitors in the United Arab Emirates
An analysis of Wingstop' competitors in the United Arab Emirates
In Cafés & Restaurants
·Jul – Sep 25
Wingstop is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wingstop's market performance is at the 67th percentile in the UAE's Cafe & Restaurants industry, indicating an average/above average market standing. This means Wingstop is ahead of many competitors in attracting customers. Performance peers in the same range include Chili's - Ibn Battuta Mall, Al Beiruti, Al Khayma Heritage Restaurant, Chili's Grill & Bar, Al Hallab Restaurant & Sweets, and Chowking Restaurant.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Wingstop boasts a high overall CSAT of 94% in the UAE, with a significant 4.1 percentage point increase year-over-year. Abu Dhabi Emirate leads with 97%, followed by Sharjah and Ajman Emirates at 96%, and Dubai at 92%. This indicates strong customer approval across all locations, with notable improvements in satisfaction compared to the previous year.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
The average check for Wingstop in the UAE varies by location. Dubai has the highest average check at 88.5 AED, followed by Sharjah Emirate at 73.3 AED, Abu Dhabi Emirate at 71.6 AED, and Ajman Emirate at 61.7 AED. There is no growth value for average check. This data shows spending habits vary by region.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Wingstop has a total of 24 outlets in the UAE. Dubai has the most outlets with 10, followed by Abu Dhabi Emirate with 8, Sharjah Emirate with 3, and Ajman Emirate, Ras al-Khaimah, and Fujairah Emirate each with 1. This distribution highlights Dubai and Abu Dhabi as key markets for Wingstop in the UAE.
Identifying top competitors allows for strategic benchmarking and competitive advantage development.
Wingstop's top competitors in the UAE, based on cross-visitation, are Burger King (7.48%), KFC (6.57%), McDonald's (5.11%), Texas Chicken (3.65%), and Wendy's (3.47%). This indicates that customers who visit Wingstop also frequently visit these fast-food chains, suggesting a competitive overlap in customer preferences.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency.
Wingstop experiences peak traffic workload between 6 PM and 9 PM, with the highest workload at 67.83% at 9 PM. Traffic is significantly lower during the early morning hours (4 AM to 9 AM). This data suggests that Wingstop should focus its staffing and resources during the evening peak hours to maximize customer service and sales.
Understanding consumer segments enables targeted marketing and product development, maximizing ROI.
Wingstop's consumer base in the UAE shows a higher affinity among women (83%) and men (111%). Gen Y shows a higher affinity (104%), while Gen X (63%) and Gen Z (92%) are under-indexed. This suggests that Wingstop appeals more to men and Gen Y, while there is an opportunity to increase engagement with women, Gen X, and Gen Z.