Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wings To Go performance in the United States and how they change over time
See what factors influence Wings To Go performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wings To Go' competitors in the United States
An analysis of Wings To Go' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Wings To Go is in the lower 31% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Wings To Go's market performance is in the lower 31%, indicating a below-average market standing. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Mike’s Superior Deli and Grill, Northern China Eatery (Beltline), Javed Nihari Restaurant, Zaatar N More, Nanou French Bakery & Cafe, and Old Tyme Grill & Buffet.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth. High CSAT scores are crucial.
Wings To Go's overall customer satisfaction is 79%, up 11.1 percentage points year-over-year, indicating improved customer happiness. Pennsylvania shows the highest CSAT at 91%, while Delaware has the lowest at 56%. Texas experienced a slight decrease in CSAT.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions.
The overall average check for Wings To Go is $23.70, a 6.1% increase year-over-year, suggesting customers are spending more per visit. Texas has the highest average check at $28.70, while Pennsylvania's average check is $24.20.
Outlet count indicates brand reach and market presence. Growth in outlet numbers often correlates with expansion and increased revenue potential.
Wings To Go has the most outlets in Pennsylvania (8), followed by Delaware (7). Alabama has 4 outlets, while Texas has 3. New Jersey, Virginia and Arkansas each have 2 outlets. North Carolina, District of Columbia, and Oklahoma each have 1 outlet.
Understanding key competitors helps refine strategies. Cross-visitation data reveals brands frequently visited by the same customers.
The top competitors for Wings To Go, based on cross-visitation, are Taco Bell (12.5%), McDonald's (7.81%), Chick-fil-A (7.81%), Popeyes Louisiana Kitchen (7.81%), and Wendy's (7.81%). This indicates a significant overlap in customer base with these fast-food chains.
Traffic workload by hour shows peak times, enabling efficient staffing and resource allocation to meet customer demand.
Wings To Go experiences peak traffic between 11 AM and 8 PM, with the highest workload at 6 PM (56.31%). Traffic is minimal between midnight and 10 AM, indicating the need for staffing adjustments based on hourly demand.
Analyzing consumer segments by gender and generation informs targeted marketing, improving engagement and brand resonance.
Women show a high affinity (93) and Men show a very high affinity (107) for Wings To Go. Gen Z (143) and Gen Y (107) are overrepresented, indicating high affinity, while Gen X (88) is underrepresented, suggesting lower affinity compared to the average consumer.