Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Wings Etc. performance in the United States and how they change over time
See what factors influence Wings Etc. performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wings Etc.' competitors in the United States
An analysis of Wings Etc.' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Wings Etc. is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference in the industry, showing brand's share of foot traffic.
Wings Etc. holds a leading position in the market with a percentile of 99. This indicates strong customer preference and a significant competitive edge. Performance peers in the same range include Mimi's Cafe, Crabs, Salad and Go, Grimaldi's Pizzeria, Wiseguy Pizza, and Uncle Julio's.
Customer satisfaction (CSAT) indicates loyalty and service quality, influencing retention and brand advocacy, revealing areas needing improvement.
Wings Etc. has an overall CSAT of 78%, a 5.1 percentage point increase year-over-year, signaling improved customer experiences. North Carolina shows the highest CSAT at 93% with significant growth. Ohio, Tennessee, Kansas, South Carolina all have good csat. This suggests effective strategies in these locations, with opportunities to replicate successes elsewhere.
Average check reflects spending per transaction, influencing revenue and profitability, helps understand customer spending habits and optimize pricing.
The overall average check for Wings Etc. is $24.30 USD, a slight decrease of 0.4% year-over-year. Florida has the highest average check at $40.80 USD, significantly higher than other states. Indiana has the lowest average check at $24.30, indicating varied spending across regions.
Competitor analysis identifies key rivals and customer overlaps, guiding strategic positioning and marketing efforts, reveals market dynamics.
The top competitors for Wings Etc., based on customer cross-visitation, are McDonald's (17.19%), Taco Bell (8.88%), Wendy's (6.74%), Burger King (6.63%), and Culver's (6.40%). This reveals that Wings Etc. customers also frequent fast-food chains, indicating a potential overlap in target markets.
Understanding consumer segments by gender and generation is strategically important for targeted marketing and positioning strategies.
Wings Etc. customer base shows high affinity with men (index 117) and Gen X (index 144). Women (index 81), Gen Y (index 72), and Gen Z (index 86) segments are underrepresented compared to average consumers. This suggests a need for marketing strategies to increase engagement with underrepresented demographics.