Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Wing'n It performance in the Canada and how they change over time
See what factors influence Wing'n It performance in the Canada and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Wing'n It' competitors in the Canada
An analysis of Wing'n It' competitors in the Canada
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Wing'n It is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Wing'n It holds a leading market position in Canada's Cafe & Restaurants industry, with a market performance percentile of 98.00. This high percentile indicates a strong competitive advantage, with a significant share of foot traffic compared to its peers like Cold Cones, TOWNE CHEF Indian Fusion Restaurant, La Fabrique de Bagel, Kahwa Café, SIMONA, and Chili Chi-Lee BBQ, all positioned at the same percentile.
Customer satisfaction reflects brand perception. High scores drive loyalty and positive word-of-mouth, directly impacting revenue and growth.
Wing'n It shows a strong customer satisfaction. Overall CSAT is at 86.00%, a 9.2pp increase year-over-year. Ontario leads with 95.00%, followed by Nova Scotia (90.00%), New Brunswick (86.00%), Alberta (83.00%), and Newfoundland and Labrador (79.00%). This indicates improvements and continued positive brand perception across Canada.
Average check is vital for profitability. Tracking it identifies spending habits and helps optimize pricing and menu strategies for revenue.
The average check for Wing'n It is $33 CAD, reflecting customer spending per visit. There was a slight decrease of 0.60% year-over-year. Ontario has the highest average check at $39.10 CAD. The upward trend from May to July 2025 indicates a positive shift in customer spending habits during the period.
Outlet count shows brand reach. Expansion indicates growth, while distribution affects accessibility and market share within the industry.
Wing'n It has varying outlet distribution across Canada. Newfoundland and Labrador lead with 12 outlets, followed by Alberta (5), Ontario (4), Nova Scotia (2), New Brunswick (1), and British Columbia (1). This distribution illustrates the brand's stronger presence in Newfoundland and Labrador, with opportunities for expansion in other provinces.
Knowing key competitors shows market dynamics. Analyzing cross-visitation reveals customer preferences and competitive advantages for strategic positioning.
Wing'n It's customers also frequent Tim Hortons (17.89%), McDonald's (15.45%), Mary Brown's Chicken (8.94%), A&W Canada (8.13%), and Starbucks (6.50%). High cross-visitation to Tim Hortons and McDonald's suggests that Wing'n It shares a customer base seeking quick service options.
Traffic workload highlights peak hours. This insight enables optimal staffing and resource allocation for enhanced service and customer satisfaction.
Wing'n It experiences peak traffic between 17:00 and 19:00, with the highest workload at 18:00 (66.02%). Traffic gradually increases from 11:00, peaking in the late afternoon/early evening, then declining after 21:00. There is almost no traffic between 0:00 and 10:00.
Consumer segment analysis enables targeted strategies. Gender and generation insights inform marketing, product development, and customer engagement efforts.
Wing'n It's consumer base consists of Women (73%, affinity index is low) and Men (119%, affinity index is above average). Generation-wise, affinity is particularly high with Gen X (163%, very high affinity), while Gen Y (72%, affinity index is low) and Gen Z (43%, affinity index is very low) are underrepresented.