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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Dairy Queen performance in the Canada and how they change over time
See what factors influence Dairy Queen performance in the Canada and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Dairy Queen is ahead of most brands
Sample of brands in the same percentile
An analysis of Dairy Queen' competitors in the Canada
An analysis of Dairy Queen' competitors in the Canada
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dairy Queen's market performance is at the 74th percentile in the Canadian Cafe & Restaurants industry. This indicates an average/above average market standing. Performance peers in a similar range include Chuck's Roadhouse Bar & Grill (72nd percentile) and KINTON RAMEN (73rd percentile).
Competitor analysis identifies key rivals and customer cross-visitation, informing competitive strategies and market positioning.
Dairy Queen's top competitors in Canada, based on customer cross-visitation, are Tim Hortons (26.17%), McDonald's (19.85%), A&W Canada (9.64%), Subway (6.86%), and Wendy's (5.97%). This shows where Dairy Queen customers also frequent.
Traffic workload by hour reveals peak and off-peak times, enabling optimized staffing, marketing, and resource allocation.
Dairy Queen experiences peak traffic workload between 4:00 PM and 7:00 PM, with the highest workload at 6:00 PM (65.63%). Traffic is lowest between 5:00 AM and 6:00 AM. This data shows when Dairy Queen is busiest.
Understanding consumer segments by gender and generation allows for targeted marketing and product development strategies.
Dairy Queen's customer base in Canada shows a high affinity towards women (index 92) and men (index 107). Gen X shows a high affinity (index 128), while Gen Y (index 84) and Gen Z (index 78) are under-indexed.