Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Dairy Queen performance in the Canada and how they change over time
See what factors influence Dairy Queen performance in the Canada and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dairy Queen' competitors in the Canada
An analysis of Dairy Queen' competitors in the Canada
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Dairy Queen is in the top 25% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dairy Queen's market performance is at the 75th percentile, indicating an average/above average market standing. This means Dairy Queen performs better than 75% of brands in the Cafe & Restaurants industry in Canada. Performance peers in the same percentile range include East Side Mario's, Gyubee Japanese Grill, barBURRITO, Montana's BBQ & Bar, Wendy's, and Jack Astor's Bar & Grill.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth and positive word-of-mouth.
Dairy Queen's overall customer satisfaction is 69%, a 2.7 percentage point increase year-over-year. Quebec shows the highest CSAT at 77%, with a significant growth of 8.5 percentage points. Manitoba shows a growth of 14.4 percentage points. This indicates improved customer experiences across most regions, with Quebec leading in satisfaction.
Average check reveals spending habits, crucial for revenue forecasting and menu optimization, reflecting pricing strategy and customer purchasing power.
Dairy Queen's overall average check is CAD 17.4, a 1.2% increase year-over-year. New Brunswick has the highest average check at CAD 21.00. Alberta's average check is CAD 18.80. This suggests a slight increase in customer spending per visit, with regional variations in average transaction value.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness, vital for capturing market share.
Dairy Queen has 211 outlets in Ontario, the highest number in Canada. Alberta has 166 outlets, and British Columbia has 120. This distribution highlights Ontario as a key market for Dairy Queen, with significant presence in Alberta and British Columbia as well.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and highlighting opportunities for differentiation.
Dairy Queen's top competitors based on cross-visitation are Tim Hortons (26.19%), McDonald's (20.24%), A&W Canada (9.44%), Subway (6.59%), and Wendy's (6.26%). This indicates a significant overlap in customer base with these fast-food chains, particularly Tim Hortons and McDonald's.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation to optimize customer service and minimize wait times.
Dairy Queen experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (74.96). Traffic is significantly lower during early morning hours. This data suggests the need for increased staffing and resources during evening hours to manage customer flow effectively.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and brand resonance with specific demographics.
Dairy Queen's customer base shows a higher affinity towards women (92) compared to men (106). Gen X shows a high affinity (132), while Gen Y (80) and Gen Z (78) are under-indexed. This suggests that Gen X consumers are strongly represented among Dairy Queen's customers.