Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Dairy Queen performance in the Canada and how they change over time
See what factors influence Dairy Queen performance in the Canada and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Dairy Queen' competitors in the Canada
An analysis of Dairy Queen' competitors in the Canada
In Cafés & Restaurants
·Jun – Aug 25
Dairy Queen is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand strength in foot traffic, showing its competitive edge and customer preference within its industry.
Dairy Queen holds a leading market position in Canada's Cafe & Restaurant industry with a percentile of 99, placing it in the top 1% of brands. This signifies strong customer preference and competitive advantage. Performance peers include Kelseys Original Roadhouse, Wendy's, Pür & Simple, barBURRITO, and Stacked Pancake & Breakfast House, all within the leading percentile range.
Customer satisfaction (CSAT) is key to brand loyalty and growth; it reflects how well a brand meets customer expectations.
Dairy Queen's overall CSAT in Canada is 66%, a slight decrease of 1 percentage point year-over-year. Quebec shows the highest CSAT at 71%, while Ontario has a CSAT of 66% but experienced a decrease of 7 percentage points. Overall trend slightly decreased in customer satisfaction over the reported months.
Average check indicates customer spending per visit, reflecting pricing strategy effectiveness and customer purchasing behavior.
Dairy Queen's overall average check in Canada is CAD 17.50, a 2.20% increase year-over-year. Newfoundland and Labrador have the highest average check at CAD 22.10. Overall average check has demonstrated slight volatility over the reported months.
Outlet count reflects brand reach and market penetration, indicating geographical presence and potential customer access.
Dairy Queen has a strong presence in Canada, with the highest number of outlets in Ontario (211), followed by Alberta (164) and British Columbia (124). This distribution indicates strategic focus on key provincial markets for accessibility.
Understanding key competitors and customer cross-visitation helps refine marketing and retain customers effectively.
Dairy Queen's top competitors in Canada, based on cross-visitation, are Tim Hortons (28.05%), McDonald's (21.98%), A&W Canada (10.21%), Subway (7.50%), and Starbucks (6.55%). This indicates that a significant portion of Dairy Queen's customers also visit these brands.
Traffic workload analysis helps optimize staffing and resource allocation to meet customer demand effectively.
Dairy Queen experiences peak traffic workload between 10:00 AM and 10:00 PM, with the highest workload around 7:00 PM (69.18%) and 8:00 PM (73.60%). The lowest traffic is observed between 1:00 AM and 8:00 AM.
Understanding consumer demographics allows for targeted marketing, improving engagement and maximizing return on investment.
Dairy Queen's consumer base in Canada shows a higher affinity towards women (91%) compared to men (106%). Gen X are over-represented (137%), while Gen Y (80%) and Gen Z (77%) show lower affinity, indicating the brand resonates more strongly with older generations.