Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Wing Zone performance in the United States and how they change over time
See what factors influence Wing Zone performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Wing Zone is in the top 3% of brands
Sample of brands in the same percentile
An analysis of Wing Zone' competitors in the United States
An analysis of Wing Zone' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wing Zone's Market Performance is at the 97th percentile, making it a leading brand. This percentile shows a strong market position and high customer preference compared to competitors. Performance peers include Derby City Pizza Co, Orleans, Shashlik House, Bar-B-Cutie SmokeHouse, Art Burger Sushi Bar, and Stix.
CSAT is a key performance indicator that measures how happy customers are with Wing Zone's services and products, showing areas for improvement.
Wing Zone has an overall customer satisfaction of 80%, a 3.8 percentage point increase year-over-year. Indiana shows the highest CSAT at 100%, while Virginia has the lowest at 78%. Overall, CSAT increased from May to June and decreased in July.
Average Check reveals how much customers spend per transaction, reflecting pricing strategy and customer spending behavior for Wing Zone.
The overall average check for Wing Zone is $22.60, showing a 2.9% increase year-over-year. California has the highest average check at $29.50. The average check was highest in May at $27.83 and decreased to $17.50 in July.
Number of Outlets measures brand's reach, showing market coverage and expansion progress in the Cafe & Restaurants industry.
Wing Zone has varying numbers of outlets across different states. California leads with 4 outlets, followed by Kentucky with 3. Several states including Ohio, Michigan and Virginia have 2 outlets each. Illinois, Wisconsin, Alabama, Nevada, and Georgia each have 1 outlet.
Analyzing competitors helps understand market dynamics, identify opportunities, and refine competitive strategies for Wing Zone's success.
The top competitors for Wing Zone, based on customer cross-visitation, are McDonald's (22.03%), Wendy's (10.17%), Waffle House (6.78%), Chili's Grill & Bar (6.78%), and Hardee's (6.78%). This indicates that customers who visit Wing Zone also frequent these fast-food and casual dining establishments.
Understanding traffic workload by hours helps optimize staffing and resource allocation, ensuring efficient service during peak times.
Wing Zone experiences peak traffic between 11 AM and 8 PM, with the highest workload at 55.86% around 5 PM and 6 PM. Traffic is minimal from midnight to 10 AM, suggesting a need to adjust operations during off-peak hours. There is no traffic between 2 AM and 9 AM.
Consumer segments help to understand audience characteristics and tailor marketing efforts for optimal engagement and increased ROI.
Wing Zone's consumer base shows high affinity among men (index 124) and Gen Y (index 138). Women are also strongly represented, though the index is lower at 74. The Gen X consumer affinity index is 80. This highlights the importance of marketing strategies that resonate with these segments.