Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wing Zone performance in the United States and how they change over time
See what factors influence Wing Zone performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Wing Zone is in the lower 26% of brands
Sample of brands in the same percentile
An analysis of Wing Zone' competitors in the United States
An analysis of Wing Zone' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wing Zone's market performance is in the lower 26%, indicating a below average market position. This suggests weaker competitive strength compared to peers like Saigon Vietnamese Sandwich Deli, Dumpling World, Pizza Crossing, Birrieria Tijuana, Don Antonio, and Pasta Eater, all within the same percentile.
Customer satisfaction (CSAT) reflects how happy customers are with a brand. Higher CSAT often leads to repeat business and positive word-of-mouth.
Wing Zone's overall CSAT is 74%, a decrease of 3.8 percentage points year-over-year. Satisfaction varies by state, with Indiana at 100% and California at 80%. The CSAT trend shows a decline from June to August 2025, indicating potential areas for improvement.
The number of outlets indicates brand reach and market presence. More outlets can mean greater accessibility and brand awareness.
Wing Zone has a varying number of outlets across states, with Kentucky having the most (6) and several states like Louisiana, Alabama, and Illinois having only 1. This distribution highlights key markets and potential areas for expansion.
Identifying top competitors helps understand the competitive landscape and benchmark performance against industry rivals.
Wing Zone's top competitors based on customer cross-visitation are McDonald's (21.05%), Hardee's (10.53%), Chick-fil-A (10.53%), Wendy's (7.89%), and Papa Johns Pizza (7.89%). This indicates that Wing Zone customers also frequent these fast-food chains.
Traffic workload by hour reveals peak and off-peak times, enabling efficient staffing and resource allocation.
Wing Zone experiences peak traffic workload between 11 AM and 8 PM, with the highest workload around 6 PM. Traffic is minimal during early morning hours, suggesting a need to optimize staffing based on these patterns.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies, maximizing campaign effectiveness.
Wing Zone's customer base shows a higher affinity among men (index 134) compared to women (index 65). Gen Y (index 131) shows a higher affinity compared to Gen X (index 100). This suggests targeted marketing towards these overrepresented groups.