Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Wimpy performance in the Egypt and how they change over time
See what factors influence Wimpy performance in the Egypt and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Wimpy is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Wimpy' competitors in the Egypt
An analysis of Wimpy' competitors in the Egypt
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance reveals Wimpy's competitive strength and customer preference in the Cafe & Restaurants industry in Egypt.
Wimpy's Market Performance is at the 99th percentile, indicating a leading position. This signifies that Wimpy captures a high share of foot traffic compared to peers like Broccar, SoHo Bar, GÄRTEN, مطعم الكوت, Arabiata, and EL Sheikh Wafik.
Customer Satisfaction reflects brand perception and loyalty, directly impacting revisit rates and revenue.
Overall Customer Satisfaction for Wimpy in Egypt is 82%, a decrease of 9 percentage points year-over-year. Cairo shows 83% satisfaction, while Giza is at 77%. The declining trend, as seen in the CSAT Dynamic Data, requires attention to improve customer experiences.
Average Check measures customer spending per visit, influencing revenue and profitability.
The overall Average Check for Wimpy in Egypt is 330.5 EGP, a 4% increase year-over-year. Giza has an average check of 389.5 EGP, while Cairo's is 318.1 EGP. The increase suggests higher spending per customer compared to the previous year.
Number of Outlets indicates brand reach and accessibility, affecting market penetration and convenience for customers.
Wimpy has 13 outlets in Cairo, 2 in Giza, and 1 in Matruh. Cairo has the highest concentration of Wimpy outlets, showing a strong presence in the capital, while Giza and Matruh have fewer locations.
Understanding competitors helps refine strategy, identify threats, and pinpoint opportunities for differentiation.
McDonald's (8.72%), KFC (8.05%), Costa Coffee (6.71%), Starbucks (6.71%), and Buffalo Burger (4.70%) are Wimpy's top competitors based on cross-visitation. A significant number of Wimpy customers also visit these brands, highlighting competitive overlap.
Traffic Workload reveals peak hours, enabling efficient staffing, targeted promotions, and resource allocation.
Wimpy experiences peak traffic between 7 PM and 11 PM, with the highest workload at 11 PM (58.92%). Traffic is minimal between 2 AM and 8 AM. This indicates evening dining is popular, so focus on marketing and staffing during those times.
Consumer Segments enable tailored marketing, personalized offers, and targeted product development.
Women are overrepresented with an affinity index of 75%, while Men are notably overrepresented with an index of 110%. Gen X is near average at 101%, Gen Y is underrepresented at 84%, and Gen Z is significantly overrepresented at 268%, indicating high brand affinity.