Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wimpy performance in the Botswana and how they change over time
See what factors influence Wimpy performance in the Botswana and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wimpy' competitors in the Botswana
An analysis of Wimpy' competitors in the Botswana
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Wimpy is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wimpy's market performance is at the 54th percentile, indicating an average/above average market standing in Botswana's Cafe & Restaurants industry. This suggests a moderate level of customer preference compared to competitors like Steers, Chicken Licken, and Musa's Café & Pâtisserie, which are in a similar range.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue. High CSAT scores indicate a strong customer base.
Wimpy's overall customer satisfaction in Botswana is 74%, a decrease of 14.3 percentage points year-over-year. Central District shows the highest CSAT at 97% with a 2pp increase, while Kgatleng District shows 88% with a 7pp decrease. This suggests varying customer experiences across different states.
Outlet count indicates brand reach and market penetration, influencing accessibility and overall revenue potential.
Wimpy has a total of 5 outlets in Botswana, with 3 located in the Central District, and 1 each in Kgatleng and North-West Districts. This distribution highlights a concentration of Wimpy's presence in the Central District.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Wimpy's top competitors in Botswana, based on cross-visitation, are Nando's (33.33%), Mugg & Bean (16.67%), Bee 6 Bar (8.33%), Barbara‘s Bistro (8.33%), and Perfect Pour Coffee Bar (8.33%). This indicates that a significant portion of Wimpy's customers also visit Nando's.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and minimizing operational costs.
Wimpy's peak traffic workload in Botswana occurs between 9 AM and 6 PM, with the highest activity around 11 AM and 12 PM (52.87% and 52.10% respectively). Traffic is significantly lower during the night, indicating a need for adjusted staffing during off-peak hours.
Consumer segment analysis enables targeted marketing, tailoring strategies to specific demographics for improved engagement and ROI.
Wimpy's customer base in Botswana shows a balanced gender mix. Gen X and Gen Y are represented with affinity indexes of 86 and 71 respectively, while Gen Z shows a high affinity index of 400, indicating a strong over-representation of this segment.