Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the Botswana and how they change over time
See what factors influence KFC performance in the Botswana and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Botswana
An analysis of KFC' competitors in the Botswana
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
KFC in Botswana holds a 99th percentile market performance, indicating a leading position. This means KFC captures a significantly higher share of customer traffic compared to most competitors like Debonairs Pizza and Wimpy, which are also in the leading percentile range.
Customer Satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT often correlates with repeat business and positive word-of-mouth.
KFC in Botswana has a high CSAT of 99%, a significant 34.9 percentage point increase year-over-year. This indicates strong customer approval. The South-East District shows a similarly high CSAT, suggesting consistent satisfaction across locations.
The Number of Outlets indicates brand presence and market reach. A higher number of outlets can suggest greater accessibility for customers.
KFC has multiple outlets in Botswana, with 3 located in the South-East District, indicating a strong presence there. Central and Kweneng Districts each have 2 outlets, while Kgatleng, North-East, North-West, and Southern Districts have 1 each.
Competitor analysis identifies key rivals and customer overlap. This is valuable for strategic positioning and understanding competitive threats.
Nando's is a key competitor to KFC in Botswana, with a 27.5% cross-visitation rate, indicating significant customer overlap. Other notable competitors include Chicken Licken (18.75%) and Debonairs Pizza (16.25%).
Traffic Workload by hours reveals peak hours, optimizing staffing and promotions. Understanding customer flow patterns is crucial for operational efficiency.
KFC in Botswana experiences peak traffic workload between 12:00 PM and 4:00 PM, with the highest workload at 2:00 PM (54.41%). Traffic starts increasing around 8:00 AM, suggesting breakfast or early lunch demand.
Understanding consumer segments enables targeted marketing. Identifying key demographics helps tailor campaigns for maximum impact.
Women (affinity index 119) are overrepresented among KFC customers in Botswana. Men are underrepresented (affinity index 90). Gen Z exhibits high affinity (affinity index 400), while Gen X (43) is underrepresented.