Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Milky Lane performance in the Australia and how they change over time
See what factors influence Milky Lane performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Milky Lane' competitors in the Australia
An analysis of Milky Lane' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Milky Lane is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Milky Lane's market performance is at the 60th percentile, indicating an average/above average market standing. This means Milky Lane captures more foot traffic than 60% of its peers. Performance peers in the same percentile range include Cafe 63, Angel Falls Grill, Doodee King, and The Pancake Parlour.
Competitor analysis identifies key rivals, informing strategies for differentiation, market share, and customer acquisition.
Milky Lane's top competitors based on customer cross-visitation are McDonald's (6.60%), KFC (5.28%), Hungry Jack's Burgers (3.30%), Domino's Pizza (2.97%), and Dôme Café (2.64%). This indicates a significant overlap in customer base with these fast-food and cafe chains.
Traffic workload reveals peak hours, enabling efficient staffing, resource allocation, and customer experience optimization.
Milky Lane experiences peak traffic workload between 18:00 and 19:00 (6:00 PM - 7:00 PM), with 55.42% of the daily traffic. Traffic starts to increase around 11:00 AM, with a significant workload from 12:00 PM to 8:00 PM. The lowest traffic is between midnight and 10:00 AM.
Consumer segments inform targeted marketing, tailoring strategies to resonate with specific demographics and preferences.
Milky Lane's customer base shows a high affinity towards women (index 111) and Gen X (index 200) and Gen Z (index 154). Gen Y is under-indexed (index 65). This suggests that Milky Lane's marketing and offerings resonate more strongly with women and Gen X and Gen Z compared to the average consumer.