Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Williams Chicken performance in the United States and how they change over time
See what factors influence Williams Chicken performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Williams Chicken is in the lower 37% of brands
Sample of brands in the same percentile
An analysis of Williams Chicken' competitors in the United States
An analysis of Williams Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
Williams Chicken's market performance is in the lower 37%, indicating a below average market position. This means the brand captures less foot traffic compared to competitors. Performance peers in the same percentile include Tony's Pizza Napoletana, Cheers, Flame Broiler, 鱼你在一起 Fish With You | Sauerkraut Fish, LaPasha Lounge and Grill, and Al's #1 Italian Beef.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
Williams Chicken's overall CSAT is 60%, a decrease of 3.7 percentage points year-over-year. This indicates a decline in customer satisfaction. In Texas, the CSAT is also 60% with the same decrease. The CSAT dynamic data shows fluctuations between 51.59% and 65.52% during the reporting period.
Average check reflects spending per customer, crucial for revenue and profitability analysis.
Williams Chicken's overall average check is $17.40, a 15.2% increase year-over-year. This indicates customers are spending more per visit. In Texas, the average check is also $17.40. The average check dynamic data shows fluctuations between $16.99 and $17.87 during the reporting period.
Outlet count indicates brand reach and market presence, influencing accessibility and revenue potential.
Williams Chicken has 33 outlets in Texas. This indicates the brand's physical presence and distribution network within the state. There is no growth value provided, so the number of outlets remained constant during the period.
Identifying competitors reveals market dynamics, informing strategies for differentiation and customer acquisition.
The top competitors for Williams Chicken, based on customer cross-visitation, are McDonald's (21.72%), Whataburger (18.69%), Taco Bell (10.61%), Popeyes Louisiana Kitchen (9.60%), and Jack in the Box (9.60%). This indicates that customers who visit Williams Chicken also frequently visit these brands.
Traffic workload analysis optimizes staffing, inventory, and marketing efforts based on peak hours.
Williams Chicken experiences peak traffic workload between 10:00 AM and 10:00 PM, with the highest traffic around 6:00 PM (63.90%) and 7:00 PM (64.08%). Traffic is lowest between 1:00 AM and 7:00 AM. This data helps optimize resource allocation based on hourly demand.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Williams Chicken's customer base shows a high affinity for both Women (99%) and Men (101%). Among generations, Gen X is over-represented (121%), while Gen Y is under-represented (88%), and Gen Z is slightly over-represented (104%). This suggests targeted marketing should consider Gen X preferences.