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Managing Partner, Global Business Development
See what factors influence Williams Chicken performance in the United States and how they change over time
See what factors influence Williams Chicken performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Williams Chicken' competitors in the United States
An analysis of Williams Chicken' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Williams Chicken is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Williams Chicken holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This high percentile demonstrates a strong market presence and customer preference compared to its competitors like Super Duper Burgers, Taqueria & Tamaleria Nuevo León, Nic & Norman's, IT Trattoria, Santé, and Trill Burgers, which also share this top-tier performance level.
Customer satisfaction (CSAT) indicates brand perception, impacting loyalty and growth. Higher CSAT scores often correlate with repeat business and positive recommendations.
Williams Chicken's overall CSAT is 60%, with a 1.7 percentage point increase year-over-year, indicating improved customer satisfaction. In Texas, the CSAT also stands at 60% with the same growth. The trend shows fluctuating CSAT over the three-month period, peaking in June before decreasing in July.
Average check reflects customer spending per visit. Monitoring this KPI helps assess pricing strategies and identify upselling opportunities.
The overall average check for Williams Chicken is $17.40, a 2.5% increase year-over-year, suggesting customers are spending slightly more per visit. In Texas, the average check is also $17.40. The average check shows a consistent increase month by month, peaking in July.
Outlet count indicates brand reach and expansion. Tracking outlets helps gauge market penetration and investment in growth.
Williams Chicken has 30 outlets in Texas. This stable number of outlets suggests a consistent physical presence and market coverage within the state during the reporting period.
Competitor analysis identifies key rivals and customer preferences. Understanding shared customer visits informs competitive strategies and positioning.
Williams Chicken's top competitors based on customer cross-visitation are McDonald's (21.05%), Whataburger (16.54%), Chick-fil-A (9.77%), Taco Bell (9.40%), and Wendy's (9.40%). This indicates a significant overlap in customer base with these major fast-food chains.
Traffic workload analysis reveals peak hours, enabling optimal staffing and resource allocation to enhance customer experience.
Williams Chicken experiences its highest traffic workload between 11 AM and 8 PM, peaking between 4 PM and 6 PM. The lowest traffic occurs between 1 AM and 7 AM. Resource planning should focus on maximizing efficiency during the busiest hours.
Understanding consumer segments enables targeted marketing. Affinity indices highlight key demographics for focused campaigns and product development.
Women (110%) and Gen X (129%), along with Gen Z (130%) show high affinity for Williams Chicken. Men are under-indexed (90%), as is Gen Y (73%). These values suggest potential to further engage the under-indexed segments.