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Managing Partner, Global Business Development
See what factors influence Wild Wing performance in the Canada and how they change over time
See what factors influence Wild Wing performance in the Canada and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wild Wing' competitors in the Canada
An analysis of Wild Wing' competitors in the Canada
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Wild Wing is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wild Wing has a leading MARKET PERFORMANCE with a percentile of 99, placing it in the top 1% of brands in Canada's Cafe & Restaurants industry. This signifies strong customer preference. Performance peers with similar positioning are Kandahar Kabab, Chatime, Pizza 73, Leopold's Tavern, Shawarma Royale and Habibz Corner.
CSAT indicates customer loyalty and overall brand perception, directly impacting revenue and growth. Crucial for identifying areas needing improvement.
Wild Wing's overall customer satisfaction (CSAT) is 74%, a decrease of 2.2 percentage points year-over-year. Ontario shows the highest CSAT at 75%, while Quebec has the lowest at 21%. The trend over the last three months indicates fluctuation, with a peak in June 2025. There is a notable decrease in CSAT in Alberta, British Columbia, Manitoba and Quebec.
Average check reflects customer spending habits and pricing strategy effectiveness. Monitoring trends informs menu optimization and revenue growth initiatives.
Wild Wing's overall average check is $38.90 CAD, a 2% increase year-over-year. Ontario has the highest average check at $39.70 CAD. The average check fluctuated between May and July 2025, with a peak in June. Alberta's average check is $32.20 CAD.
Competitive analysis reveals key players and customer preferences. Helps in strategic positioning and identifying opportunities to gain market share.
Wild Wing's top competitors based on cross-visitation are Tim Hortons (12.98%), McDonald's (10.55%), A&W Canada (4.84%), Starbucks (4.50%), and Boston Pizza (3.98%). This indicates a significant overlap in customer base with Tim Hortons and McDonald's.
Consumer segment analysis enables targeted marketing. Understanding gender and generational preferences optimizes engagement and brand resonance.
Wild Wing's consumer base shows a high affinity among women (index 91) and a significant representation of men (index 106). Among generations, Gen X (index 98), Gen Y (index 99), and Gen Z (index 98) exhibit similar affinity levels.