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Managing Partner, Global Business Development
See what factors influence Whitt's Barbecue performance in the United States and how they change over time
See what factors influence Whitt's Barbecue performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Whitt's Barbecue' competitors in the United States
An analysis of Whitt's Barbecue' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Whitt's Barbecue is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Whitt's Barbecue holds a leading market position at the 97th percentile. This denotes a strong competitive standing, indicating it outperforms most peers in foot traffic. Brands like Posto, Pickle Barrel Cafe & Sports Pub, Sakura Japanese Buffet, Top Fuel Espresso, Kabob N Karahi, and The Palm & The Pine share a similar percentile.
Customer satisfaction (CSAT) is crucial as it reflects customer loyalty, impacts brand reputation, and drives business growth.
Whitt's Barbecue's overall CSAT is 67%, a decrease of 6 percentage points year-over-year. CSAT in Tennessee also decreased by 5.6 percentage points. The CSAT trend indicates a slight decrease over the observed period, suggesting a need for improvement.
Average check reveals customer spending habits, informing pricing strategies and menu optimization for increased revenue.
The overall average check for Whitt's Barbecue is $15.70, reflecting a 20.20% decrease year-over-year. The average check in Tennessee is $15.70. This decrease might require strategies to encourage higher spending per customer.
Outlet count indicates market presence and growth potential, directly impacting brand visibility and customer accessibility.
Whitt's Barbecue has 18 outlets in Tennessee and 1 in Alabama. The distribution of outlets shows a strong concentration in Tennessee, with a smaller presence in Alabama. This reflects its geographical footprint.
Understanding competitors helps refine strategies, identify market gaps, and improve customer offerings to maintain a competitive edge.
McDonald's, Wendy's, Sonic Drive-In, Chick-fil-A, and Waffle House are the top competitors based on customer cross-visitation. McDonald's leads with 28.95%, suggesting significant overlap in customer base. Whitt's Barbecue shares customers with these quick-service restaurants.
Analyzing traffic workload by hour optimizes staffing, resource allocation, and operational efficiency during peak times.
Traffic workload peaks between 12 PM and 5 PM, reaching its highest at 12 PM (54.53%). There is no traffic between 8 PM and 10 AM. This data suggests optimizing staffing and resources during the lunch and afternoon periods.
Consumer segment insights allow for tailored marketing, aligning products/services with specific demographic needs, enhancing engagement.
Women are over-represented (affinity index 104) compared to men (96). Gen X is over-represented (114), while Gen Y is under-represented (83). This suggests Gen X is a high-affinity segment.