Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Whit's Frozen Custard performance in the United States and how they change over time
See what factors influence Whit's Frozen Custard performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Whit's Frozen Custard' competitors in the United States
An analysis of Whit's Frozen Custard' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Whit's Frozen Custard is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Whit's Frozen Custard is a leading brand with a 99th percentile market performance. This signifies a strong market position, indicating high customer preference relative to peers like Nixtamal Mexican Kitchen, Hudson House, and others.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, influencing loyalty and repeat business.
Whit's Frozen Custard boasts a strong 79% CSAT, with a 3.3 percentage point increase year-over-year. West Virginia leads with 100% satisfaction, while Florida shows a slight decrease. Overall, customer sentiment is positive and improving.
Competitor analysis identifies key players and cross-visitation patterns, informing competitive strategies and market positioning.
McDonald's, Wendy's, Texas Roadhouse, Chick-fil-A and Culver's are top competitors, with McDonald's having the highest cross-visitation rate at 10.62%. This suggests many Whit's Frozen Custard customers also visit these establishments.
Understanding consumer segments (gender, generation) enables targeted marketing, enhancing relevance and engagement.
Women are overrepresented (99 affinity index), while men are also slightly over (101 affinity index). Gen X is highly overrepresented (121 affinity index), while Gen Y (82 affinity index) and Gen Z (89 affinity index) are underrepresented among Whit's Frozen Custard customers.