Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Whit's Frozen Custard performance in the United States and how they change over time
See what factors influence Whit's Frozen Custard performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Whit's Frozen Custard is in the lower 43% of brands
Sample of brands in the same percentile
An analysis of Whit's Frozen Custard' competitors in the United States
An analysis of Whit's Frozen Custard' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Whit's Frozen Custard's MARKET PERFORMANCE is at the 43rd percentile, indicating a below average market position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile include Sabor Latin Street Grill, The Yard Milkshake Bar, ER-GE BBQ & HOT POT BUFFET, Glory Burgers, Outcast, and MOKAFÉ.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term growth. High CSAT scores indicate strong customer relationships.
Whit's Frozen Custard has an overall customer satisfaction (CSAT) of 82%, a 5.8 percentage point increase year-over-year. CSAT varies by state, with Georgia showing the highest CSAT at 92% and Ohio the lowest at 79%. This indicates generally positive customer experiences, with room for improvement in specific locations.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential across different regions.
Whit's Frozen Custard has 37 outlets in Ohio, the most of any state. Florida has 23 outlets, while North Carolina has 10. Several states including South Carolina, Tennessee and Georgia each have 5 outlets. Kentucky has 4, Alabama has 3, and Michigan and West Virginia each have 1. This distribution highlights Ohio as a key market.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and competitive advantages in the market.
The top competitors for Whit's Frozen Custard, based on cross-visitation, are McDonald's (11.06%), Wendy's (6.32%), Chick-fil-A (5.64%), Dairy Queen (4.29%), and Texas Roadhouse (4.29%). This indicates that customers who visit Whit's Frozen Custard also frequently visit these fast-food and casual dining establishments.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer satisfaction during peak hours.
Whit's Frozen Custard experiences peak traffic between 11:00 AM and 8:00 PM, with the highest workload at 63.62% at 7:00 PM. Traffic is minimal during early morning hours. This data suggests staffing and resource allocation should be maximized during the afternoon and evening to meet customer demand.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographic groups for increased engagement.
Whit's Frozen Custard's customer base shows a high affinity towards women (99%) and men (101%). Gen X is overrepresented (111%), while Gen Y (88%) and Gen Z (87%) are underrepresented. This suggests marketing efforts could focus on attracting younger generations to balance the customer demographic.