Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Wendy's performance in the Philippines and how they change over time
See what factors influence Wendy's performance in the Philippines and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wendy's' competitors in the Philippines
An analysis of Wendy's' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Wendy's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference, crucial for competitive strategy.
Wendy's holds a leading position in the Philippines' Cafe & Restaurants industry with a 99th percentile market performance. This indicates a strong market presence relative to competitors like suan restaurant 수안, TGI Friday's, Filling Station Bar And Cafe, ZUS Coffee, El Born BGC and Dolce Amore Italian Restaurant & Resort all with a percentile of 99. The 99th percentile shows Wendy's share of foot traffic.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and growth.
Wendy's in the Philippines exhibits a customer satisfaction (CSAT) rate of 62%, a 2 percentage point increase year-over-year. Metro Manila shows a CSAT of 64% with a 4.2 percentage point increase, while Calabarzon has 60% with a decrease of 3.2 percentage points. Overall, customer satisfaction has fluctuated between 54% and 67.19% during the observed period.
Average check indicates customer spending habits, vital for pricing and revenue optimization.
The average check for Wendy's in the Philippines is PHP 450.6, a 12% increase year-over-year. Central Luzon has the highest average check at PHP 631, while Calabarzon is at PHP 423.9 and Metro Manila is PHP 407.5. Average check experienced fluctuations between PHP 338.30 and PHP 589.33 during the reporting period.
Outlet count signifies brand reach and market penetration, reflecting expansion strategy.
Wendy's has 44 outlets in Metro Manila, 14 in Calabarzon, 9 in Central Luzon and 1 in Ilocos Region. The distribution of outlets highlights Metro Manila as the primary market, with other regions having fewer locations.
Competitive analysis identifies key rivals and customer preferences, informing strategic positioning.
Wendy's main competitors in the Philippines, based on cross-visitation, are Jollibee (31.02%), McDonald's (24.06%), Starbucks (18.18%), Shakey's Pizza Parlor (8.02%), and Burger King (6.95%). This indicates a strong overlap in customer base with these brands.
Traffic workload patterns inform staffing and resource allocation for optimal service delivery.
Traffic workload for Wendy's in the Philippines peaks between 17:00 and 20:00, reaching a high of 57.93% at 19:00. The lowest traffic is observed between 1:00 and 5:00. This data suggests strategic staffing and promotional adjustments based on peak hours.
Understanding consumer demographics enables targeted marketing for increased engagement and ROI.
Wendy's customer base in the Philippines shows a strong representation of women with an affinity index of 55%, while men show an affinity index of 132%. Among generations, Gen X exhibits an affinity index of 150%, Gen Y is at 99%, and Gen Z at 65%.