Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wendy's performance in the Philippines and how they change over time
See what factors influence Wendy's performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Wendy's is right in the middle
Sample of brands in the same percentile
An analysis of Wendy's' competitors in the Philippines
An analysis of Wendy's' competitors in the Philippines
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wendy's holds the 45th percentile in the Philippines' Cafe & Restaurants industry, indicating a below average market performance. This suggests Wendy's has a smaller market share compared to its competitors. Performance peers include The Matcha Tokyo - MOA, The Matcha Tokyo, Hill House Dining, Pancake House, Cộng Cà Phê Maginhawa, and Dahon at Mesa - Tagaytay.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Wendy's overall customer satisfaction in the Philippines is 60%, a 4.6 percentage point increase year-over-year. Central Luzon and Metro Manila show 62% satisfaction, while Calabarzon lags at 49%. Satisfaction peaked in July 2025 at 65.12%.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
Wendy's average check in the Philippines is PHP 534.3, a 30.7% increase year-over-year. Central Luzon has the highest average check at PHP 704.5, while Metro Manila and Calabarzon have lower averages at PHP 509 and PHP 434.2 respectively. The average check peaked in August 2025 at PHP 692.31.
Outlet count indicates market reach and brand accessibility, influencing market share and customer convenience.
Wendy's has 43 outlets in Metro Manila, 16 in Calabarzon, 9 in Central Luzon, and 1 in Ilocos Region. Metro Manila accounts for the majority of Wendy's locations, indicating a strong presence in this region.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Wendy's top competitors in the Philippines, based on customer cross-visitation, are Jollibee (31.97%), McDonald's (28.57%), Starbucks (17.69%), KFC (8.16%), and Shakey's Pizza Parlor (8.16%). This indicates a significant overlap in customer base with these brands.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Wendy's traffic workload peaks between 17:00 and 20:00, reaching a high of 57.65% at 19:00. The lowest traffic occurs between 1:00 and 5:00. This data suggests optimal staffing during peak hours to manage customer flow.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Wendy's customer base shows a higher affinity among men (index 132) compared to women (index 68). Gen X shows high affinity (index 141), while Gen Y (index 96) and Gen Z (index 65) are under-indexed.