Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wendy's performance in the Philippines and how they change over time
See what factors influence Wendy's performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Wendy's is right in the middle
Sample of brands in the same percentile
An analysis of Wendy's' competitors in the Philippines
An analysis of Wendy's' competitors in the Philippines
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wendy's market performance in the Philippines is at the 48th percentile, indicating a below average/lagging position. This means Wendy's captures less foot traffic compared to many competitors. Performance peers in similar range: Old Saigon, Hill House Dining, Beselu Cafe, Seafood Island, North Park Noodles, Kri Restaurant.
Competitor analysis identifies key rivals and their customer overlap, informing competitive strategies and market positioning.
Wendy's in the Philippines sees the most customer overlap with Jollibee (31.86%), McDonald's (31.86%), and Starbucks (14.22%). KFC (9.31%) and Chowking (7.84%) also attract Wendy's customers.
Traffic workload by hour reveals peak and off-peak times, enabling efficient staffing and resource allocation.
Wendy's in the Philippines experiences peak traffic between 17:00 and 20:00, with the highest workload at 19:00 (60.59%). Traffic is lowest in the early morning hours, indicating a need for adjusted staffing.
Understanding consumer segments enables targeted marketing, tailoring products and messages to specific demographic groups.
Wendy's in the Philippines shows a high affinity with men (index 131) and Gen X (index 138), indicating these segments are overrepresented among its customers. Women (index 68) and Gen Z (index 45) are underrepresented.