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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Wat-a-Burger performance in the India and how they change over time
See what factors influence Wat-a-Burger performance in the India and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wat-a-Burger' competitors in the India
An analysis of Wat-a-Burger' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Wat-a-Burger is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's competitive strength and customer preference within its industry segment.
Wat-a-Burger is a leading brand, securing a spot in the top 1% with a percentile of 99.00. This high percentile indicates a leading market position, reflecting strong customer preference. Peers like Local Dhaba & Terrace, Brooks and Bonds Brewery, The Backyard Grill, ZOOBY'S - Restaurant | Café | Cakery | Stay, Kismat kathiyawadi restaurant chotila and Fresh Catch Seafood restaurant are in the same position.
CSAT reflects customer loyalty and overall experience, which is crucial for sustained business growth and positive brand reputation.
Wat-a-Burger demonstrates strong customer satisfaction with an overall CSAT score of 89.00%, marking a 2.90 percentage point increase year-over-year. Delhi shows the highest CSAT at 91.00%, with an increase of 3.90 percentage points. However, Bihar experienced a decrease of -6.80 percentage points, recording a CSAT of 87.00%. The trend shows improving CSAT scores over the last three months.
Average check reflects spending per customer, crucial for revenue insights and informing pricing and promotional strategies.
The overall average check for Wat-a-Burger is 417.00 INR, reflecting a decrease of -7.90% year-over-year. Uttar Pradesh has the highest average check at 476.30 INR, while Bihar has the lowest at 318.20 INR. The average check amount fluctuated over the last three months, peaking in July 2025.
Outlet count indicates brand reach and market presence, crucial for assessing scalability and regional influence.
Wat-a-Burger has a total of 30 outlets. Uttar Pradesh has the highest number of outlets with 12 locations. Delhi follows with 5 outlets, while Bihar and Haryana each have 3 outlets. Several other states have a single outlet each, indicating potential for expansion.
Competitor analysis identifies key players and visitation patterns, informing strategies to enhance market share and customer loyalty.
The top competitors for Wat-a-Burger, based on cross-visitation, are Ajay's (13.56%), The Best Food Corner (13.56%), FOOD CASTLE (13.56%), HanuRam Foods (11.86%), and Chennai Express (11.86%). These brands are frequently visited by Wat-a-Burger's customers, highlighting potential areas for competitive focus.
Traffic workload patterns reveal peak hours and customer flow, enabling optimized staffing and resource allocation for efficiency.
Traffic workload for Wat-a-Burger peaks between 17:00 and 21:00, with the highest traffic at 19:00 (54.19%). The lowest traffic is observed between 4:00 and 7:00. This data informs staffing and resource allocation strategies to meet customer demand effectively.
Consumer segment analysis helps tailor marketing by understanding audience demographics, optimizing engagement, and driving brand affinity.
Wat-a-Burger's customer base shows high affinity among women (153%) and Gen Y (128%), indicating that these segments are overrepresented. Men show an affinity of 82% and Gen Z shows an affinity of 56%, suggesting they are underrepresented. Marketing efforts should focus on resonating with high-affinity groups while exploring strategies to engage underrepresented segments.