Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wat-a-Burger performance in the India and how they change over time
See what factors influence Wat-a-Burger performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Wat-a-Burger is in the lower 33% of brands
Sample of brands in the same percentile
An analysis of Wat-a-Burger' competitors in the India
An analysis of Wat-a-Burger' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wat-a-Burger's market performance is in the lower 33%, indicating a below-average market standing. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same range include Hotel New Sukhsagar Pure veg Malegaon, Hotel Shauryawada-Wagholi, Woodlands Restaurant, Jor Shor, The Courtyard Tree - Garden Restaurant | Event Venue | Banquet Hall, and White Valley Cafe & Multi-cuisine Restuarant.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores indicate a strong customer base.
Wat-a-Burger's overall customer satisfaction is at 87%, a 3.5 percentage point increase year-over-year, indicating improved customer perception. Uttar Pradesh shows the highest CSAT at 92% with a 9.6 percentage point increase. Delhi and Bihar show decreased CSAT scores.
Average check reveals customer spending habits, influencing revenue strategies. Monitoring trends helps optimize pricing and promotions for increased profitability.
Wat-a-Burger's overall average check is 431.1 INR, a 4.7% decrease year-over-year, suggesting customers are spending slightly less per visit. Uttar Pradesh has the highest average check at 548.4 INR. Delhi's average check is 364.5 INR, and Bihar's is 300 INR.
Outlet count indicates brand reach and expansion. Tracking distribution helps assess market penetration and growth opportunities across regions.
Wat-a-Burger has the most outlets in Uttar Pradesh (12), followed by Delhi (7), Bihar (3), and Haryana (3). This distribution shows a concentration of outlets in northern India, with limited presence in other regions.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
Wat-a-Burger's top competitors based on customer cross-visitation are KFC (8.82%), Social (5.88%), The Belgian Waffle Co (5.88%), Pizza Hut (5.88%), and Pizza wings (5.88%). This indicates that customers who visit Wat-a-Burger also frequent these brands.
Traffic workload reveals peak hours, optimizing staffing and resource allocation. Understanding customer flow enhances operational efficiency and service quality.
Wat-a-Burger experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (55.28). Traffic is lowest between 4:00 and 7:00. This data suggests optimal staffing during evening hours.
Consumer segments inform targeted marketing. Gender and generation affinity insights enable tailored campaigns, improving engagement and brand resonance.
Wat-a-Burger's customer base shows a higher affinity towards women (132 index) compared to men (86 index). Among generations, Gen Y shows the highest affinity (119 index), while Gen X (42 index) and Gen Z (73 index) are under-indexed.