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Managing Partner, Global Business Development
See what factors influence Waitrose performance in the United Kingdom and how they change over time
See what factors influence Waitrose performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Waitrose is in the top 4% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of Waitrose' competitors in the United Kingdom
An analysis of Waitrose' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Market Performance reveals brand strength and customer preference, showing competitive positioning in the industry.
Waitrose holds a leading position at the 96th percentile, placing it in the top 4% of brands. This indicates a strong market presence. Performance peers include The View Cafe Bar, Fat Cow Norfolk, The Crown Pub & Guesthouse, S. Fowler & Co., Silco St Ives, and Ta Ke Sushi. The performance has decreased by 1 percentile year-over-year.
CSAT reflects customer happiness, highlighting areas for improvement to boost loyalty and brand perception.
Waitrose's overall customer satisfaction (CSAT) is 42%, a decrease of 23.6 percentage points year-over-year. In England, the CSAT is 40%, with a decrease of 25.1 percentage points. The trend shows fluctuation: 42.86% in May, peaking at 50% in June, then dropping to 33.33% in July 2025.
Average Check reflects spending per customer, crucial for revenue insights and pricing strategy optimization.
The overall average check for Waitrose is 11.5 GBP, a decrease of 7.5% year-over-year. In England, the average check is 11.8 GBP, with no change. The average check was 11.67 GBP in May, then 11.36 GBP for both June and July 2025.
Competitor analysis helps identify key players, understand competitive strategies, and refine brand positioning.
The top competitors based on cross-visitation are McDonald's (15%), Costa Coffee (12.5%), JD Wetherspoon (12.5%), Pret A Manger (7.5%), and Starbucks (7.5%). These are brands that Waitrose customers also frequently visit.
Understanding consumer segments enables tailored marketing, improving engagement and resonance.
Waitrose's customer base shows an affinity index of 120 for Men and 84 for Gen X, indicating a strong representation. Women have an affinity index of 73. Gen Y have affinity index of 82, suggesting relatively lower, but still present affinity. This is relative to the average consumer segment (Index = 100).
Cafés & Restaurants