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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wahoo's Fish Taco performance in the United States and how they change over time
See what factors influence Wahoo's Fish Taco performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Wahoo's Fish Taco is in the lower 38% of brands
Sample of brands in the same percentile
An analysis of Wahoo's Fish Taco' competitors in the United States
An analysis of Wahoo's Fish Taco' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Wahoo's Fish Taco's market performance is at the 38th percentile, indicating a below average market standing. This suggests the brand captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Baya Bar, Rock 'N' Grill, Better Than Sex, Peachez HTX, The Naked Pig, and Daiquiri Island Togo.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
Wahoo's Fish Taco shows a strong customer satisfaction with an overall CSAT of 84%, a 6.6 percentage point increase year-over-year. Nevada leads with 92%, followed by Colorado (84%) and California (82%). CSAT increased from 80.73% in June to 88.14% in August 2025, indicating positive customer experience improvements.
Average check reveals customer spending habits, influencing revenue strategies and profitability analysis.
Wahoo's Fish Taco's average check is $18.80, a 5.6% decrease year-over-year. California has the highest average check at $19.20, followed by Nevada at $19.00, and Colorado at $16.70. The average check increased from $18.21 in June to $19.12 in August 2025.
Outlet count indicates brand reach and expansion, reflecting market presence and growth potential.
Wahoo's Fish Taco has 40 outlets in the United States. California has the most with 25, followed by Colorado with 7, Nevada with 6, and Texas and New Jersey each with 1. This distribution highlights California as a key market for the brand.
Competitor analysis identifies key rivals, informing competitive strategies and market positioning.
Wahoo's Fish Taco's top competitors based on cross-visitation are McDonald's (8.19%), In-N-Out Burger (7.76%), Starbucks (4.74%), Dutch Bros Coffee (3.88%), and Taco Bell (3.45%). This indicates that customers who visit Wahoo's Fish Taco also frequent these fast-food and coffee chains.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Wahoo's Fish Taco experiences peak traffic between 11 AM and 7 PM, with the highest workload at 1 PM (66.07%). Traffic is lowest between 3 AM and 7 AM. This data suggests the need for increased staffing and resources during peak hours to manage customer flow effectively.
Understanding consumer segments enables targeted marketing and product development strategies.
Wahoo's Fish Taco's customer base shows a high affinity towards women (70% affinity index) and men (129% affinity index). Gen X shows a high affinity (145% affinity index), while Gen Y (77% affinity index) and Gen Z (77% affinity index) are under-indexed. This suggests targeted marketing towards Gen X and understanding the preferences of Gen Y and Gen Z.