Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Viena performance in the Spain and how they change over time
See what factors influence Viena performance in the Spain and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Viena is ahead of most brands
Sample of brands in the same percentile
An analysis of Viena' competitors in the Spain
An analysis of Viena' competitors in the Spain
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Viena's market performance is at the 58th percentile, indicating an average/above average market standing. This means Viena captures more customer traffic than 57% of its competitors. Peers in similar range: EatMyTrip, Perromedio, Tapes La Bona Sort | Born, La Boca Te Lía, Restaurant Prado De Flores, VICIO.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased revenue.
Viena's overall CSAT is 67%, a decrease of 2.2 percentage points year-over-year. In Catalonia, CSAT is also 67%, with a similar decrease of 2.6 percentage points. This indicates a need to investigate and address potential issues affecting customer satisfaction to prevent further decline.
Average check reveals spending per customer, crucial for revenue insights. Monitoring trends helps optimize pricing and promotions for profitability.
Viena's overall average check is 14.4 EUR, a 2.1% increase year-over-year. In Catalonia, the average check is also 14.4 EUR, showing no growth. The increase suggests customers are spending slightly more per visit, potentially due to menu changes or upselling efforts.
Outlet count indicates brand reach and market presence. Expansion reflects growth, while closures signal challenges or strategic shifts.
Viena has 47 outlets in Catalonia, 1 in Balearic Islands, and 1 in Castile-La Mancha. The concentration in Catalonia suggests a strong regional presence, while the limited number in other regions indicates potential for expansion or a focused market strategy.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation informs strategies to attract and retain customers.
Viena's top competitors based on customer cross-visitation are McDonald's (8.46%), Burger King (6.47%), La Tagliatella (4.83%), 365 (3.28%), and KFC (2.67%). This indicates a significant overlap with fast-food chains, suggesting Viena competes for similar customer segments.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and reduces wait times.
Viena experiences peak traffic workload between 19:00 and 21:00, reaching a high of 64.81% at 20:00. Traffic starts increasing at 7:00, with a significant rise from 8:00 to 14:00. This data helps optimize staffing and resource allocation during peak hours.
Consumer segments by gender and generation inform targeted marketing. Affinity insights guide positioning and messaging for optimal engagement.
Viena's customer base shows a high affinity for Men (122) and Gen X (136), indicating these segments are overrepresented compared to the average consumer. Women (75), Gen Y (69), and Gen Z (72) are underrepresented, suggesting opportunities for targeted campaigns to increase their engagement.