Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Viena performance in the Spain and how they change over time
See what factors influence Viena performance in the Spain and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Viena' competitors in the Spain
An analysis of Viena' competitors in the Spain
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Viena is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's foot traffic share, indicating competitive strength and customer preference in the industry.
Viena, with a market performance of 99, is a leading brand in Spain's Cafe & Restaurants industry. This high percentile signifies strong market dominance. Performance peers include Los Manueles, Cantina Mariachi, Central Burgers Barcelona, Restaurant Prado De Flores, EL REINO ASADOR and NAP.
Customer satisfaction (CSAT) is crucial for understanding brand perception and loyalty, impacting repeat business and word-of-mouth referrals.
Viena's overall customer satisfaction is at 67%, showing a slight decrease of 2 percentage points year-over-year. In Catalonia, CSAT is also 67%, with a similar decrease. This indicates a need to address customer experience to improve satisfaction.
Average check reflects customer spending per visit, crucial for revenue analysis and pricing strategy optimization.
Viena's average check is 14.4 EUR, a 2.1% increase year-over-year, suggesting customers are spending slightly more per visit. In Catalonia, the average check is also 14.4 EUR. Maintaining this trend is vital for revenue growth.
Outlet count indicates brand reach and market presence, influencing accessibility and brand visibility.
Viena has a total of 48 outlets in Spain. Catalonia accounts for 46, with the Balearic Islands and Castile-La Mancha each having 1. The concentration in Catalonia highlights a regional market strength.
Identifying top competitors helps understand the competitive landscape and benchmark performance against industry rivals.
McDonald's (8.46%) and Burger King (6.47%) are Viena's top competitors in terms of customer cross-visitation. La Tagliatella (4.83%), 365 (3.28%) and KFC (2.67%) also show significant overlap in customer base.
Traffic workload analysis reveals peak hours, aiding staffing optimization and resource allocation for enhanced customer service.
Viena experiences peak traffic between 14:00 and 21:00, with the highest workload around 20:00 (62.58). Early morning hours show minimal activity, indicating a need for targeted strategies during peak times.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, increasing campaign effectiveness.
Viena's customer base shows high affinity from women (76%) and men(121%). Generation X exhibits high affinity (135%), while Generations Y (69%) and Z (71%) are under-indexed, suggesting targeted marketing to broaden appeal.