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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence König performance in the Spain and how they change over time
See what factors influence König performance in the Spain and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
König is right in the middle
Sample of brands in the same percentile
An analysis of König' competitors in the Spain
An analysis of König' competitors in the Spain
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
König's market performance in Spain's Cafe & Restaurants industry is at the 51st percentile, indicating an average market position. This means König's foot traffic is on par with competitors like perretxiCo, Ardemos, Pampa Grill Asador Argentino, Varro, Häagen-Dazs, and Mar i Terra Arenas, which are in the same percentile range.
Competitor analysis identifies key rivals and customer preferences, guiding strategic positioning and competitive advantage.
König's top competitors in Spain, based on customer cross-visitation, are Viena (3.46%), McDonald's (3.46%), casamoner (2.89%), 365 (2.60%), and Burger King (2.31%). This indicates customers who visit König also frequent these establishments.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
König experiences peak traffic workload between 19:00 and 21:00, with the highest workload at 20:00 (65.70%). Traffic is minimal between 0:00 and 7:00. This data helps optimize staffing during peak hours.
Understanding consumer segments by gender and generation informs targeted marketing, improving engagement and brand resonance.
König's customer base in Spain shows a high affinity towards women (80%), while men are over-represented (118%). Gen X is over-represented (146%), while Gen Y (81%) and Gen Z (53%) are under-indexed, indicating lower affinity compared to the average consumer.