Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Tropical Hut performance in the Philippines and how they change over time
See what factors influence Tropical Hut performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Tropical Hut' competitors in the Philippines
An analysis of Tropical Hut' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Tropical Hut is in the lower 35% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Tropical Hut's market performance is at the 35th percentile, indicating a below average market position. This suggests that Tropical Hut captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Foam Coffee + Roastery - Legarda, LOOP Kapitolyo, Nabe Unlimited Japanese Hotpot, Sparx Bistro, Racks, and North Park Noodles.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
Tropical Hut's overall customer satisfaction is 65%, a decrease of 16.7 percentage points year-over-year. CSAT in Metro Manila is 66% and in Calabarzon is 62%, both showing a decrease. The CSAT dynamic data shows fluctuations between June and August 2025, with a peak in June. This indicates a need to address factors impacting customer experience to improve satisfaction levels.
Average check (Avg Check) indicates how much customers spend per visit, reflecting pricing strategy and customer spending habits.
Tropical Hut's overall average check is PHP 425.5, an increase of 17.1% year-over-year. Metro Manila has an average check of PHP 477.3, while Calabarzon has PHP 305. The average check dynamic data shows fluctuations between June and August 2025. This suggests a positive trend in customer spending, but regional differences exist.
Number of outlets indicates brand's market presence and accessibility, influencing market share and revenue potential.
Tropical Hut has 17 outlets in Metro Manila, 2 in Calabarzon, and 1 in Central Luzon. The majority of outlets are concentrated in Metro Manila, indicating a strong presence in this region. Expansion in other regions could increase market reach.
Competitor analysis identifies key rivals and their market share, informing competitive strategies and differentiation efforts.
Tropical Hut's top competitors based on cross-visitation are McDonald's (30.43%), Jollibee (26.09%), Starbucks (19.57%), Shakey's Pizza Parlor (7.61%), and Burger King (6.52%). This indicates that customers who visit Tropical Hut also frequently visit these fast-food chains and coffee shops. Understanding these preferences can help Tropical Hut refine its offerings and marketing.
Traffic workload analysis reveals peak hours and customer flow, optimizing staffing and resource allocation for better service.
Tropical Hut experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 18:00 (58.97%). Traffic is lowest between 01:00 and 05:00. This data suggests that Tropical Hut should optimize staffing and resources during peak hours to ensure efficient service and customer satisfaction.
Understanding consumer segments enables targeted marketing, tailoring products and messages to specific demographics for higher engagement.
Tropical Hut's consumer base shows a higher affinity towards men (159) compared to women (41). Among generations, Gen X is overrepresented (139), while Gen Y (99) is near average, and Gen Z is underrepresented (53). This suggests that Tropical Hut appeals more to Gen X and men, indicating opportunities to tailor marketing strategies to attract Gen Z and women.