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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Chooks To Go performance in the Philippines and how they change over time
See what factors influence Chooks To Go performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chooks To Go' competitors in the Philippines
An analysis of Chooks To Go' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Chooks To Go is in the lower 33% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Chooks To Go's market performance is in the lower 33% in the Philippines' Cafe & Restaurants industry. This below average position indicates a need to improve brand visibility and attract more customers. Performance peers in the same range include Seattle's Best Coffee, Tablo Kitchen x Cafe, Hightides Bistro, Crab N Bites, Classic Savory and COLAB Cafe.
Average check (transaction value) indicates spending per customer, reflecting pricing strategy and customer purchasing behavior.
The overall average check for Chooks To Go is PHP 322.2, a 4.5% increase year-over-year. This indicates customers are spending slightly more per visit. Metro Manila has an average check of PHP 418.2. The average check increased from PHP 281.82 to PHP 383.33 between June and July 2025.
Outlet count indicates brand reach and market presence, directly impacting accessibility and potential customer base.
Chooks To Go has a significant presence in the Philippines, with 122 outlets in Metro Manila, 104 in Calabarzon, and 62 in Central Luzon. This distribution highlights key regions for the brand's operations and potential areas for further expansion.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
Jollibee (32.56%) and McDonald's (30.23%) are the top competitors for Chooks To Go, with significant customer cross-visitation. Chowking (11.63%), Mang Inasal (9.30%), and KFC (9.30%) also compete for Chooks To Go's customers. This indicates a need to differentiate and strengthen customer loyalty.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to meet customer demand.
Chooks To Go experiences peak traffic workload between 16:00 and 18:00 (4:00 PM - 6:00 PM), with the highest workload at 17:00 (5:00 PM) at 52.45%. The lowest traffic is between 0:00 and 5:00 (12:00 AM - 5:00 AM). This data informs staffing and operational decisions.
Understanding consumer segments by gender and generation enables targeted marketing and tailored product offerings.
Chooks To Go's customer base shows a high affinity towards women (76% vs 100% average) and men (124% vs 100% average). Gen X (162% vs 100% average) and Gen Y (121% vs 100% average) are overrepresented, while Gen Z (21% vs 100% average) is underrepresented.