Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Chooks To Go performance in the Philippines and how they change over time
See what factors influence Chooks To Go performance in the Philippines and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chooks To Go' competitors in the Philippines
An analysis of Chooks To Go' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Chooks To Go is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Chooks To Go holds a leading position with a market performance percentile of 98, placing it in the top 2% of brands. This high percentile indicates a strong market presence and significant customer preference compared to its peers like Mamou Made Nice, Quara Korean Restaurant 꽐라 한식당, Key Coffee, HOTDISH Foods, Botejyu SM City Davao, and Lujo Bar and Restaurant, which share a similar high-performance tier.
Customer satisfaction (CSAT) reflects customer happiness. Monitoring changes helps identify areas for improvement and maintain brand loyalty.
Chooks To Go's overall customer satisfaction (CSAT) is 54%, a decrease of 15.9 percentage points year-over-year. Regionally, Central Visayas shows a higher CSAT at 71% but also a significant decrease (-16.1pp). Metro Manila's CSAT is lower at 48% with a smaller decrease (-2.2pp). This decline indicates a need to address potential issues impacting customer experience.
Average check measures the amount customers spend per visit, crucial for revenue analysis and understanding purchasing behavior trends.
The overall average check for Chooks To Go is PHP 316.2, showing a slight increase of 1.2% year-over-year. In Metro Manila, the average check is PHP 416.7, with no change compared to the previous year. The increase suggests customers are spending slightly more per transaction overall.
Tracking the number of outlets indicates brand reach and expansion efforts, reflecting investment in growth and accessibility for customers.
Chooks To Go has a significant presence in the Philippines, with Metro Manila having the highest number of outlets (125), followed by Calabarzon (103) and Central Luzon (66). The varying number of outlets across regions shows a strategic distribution network, with a concentration in key urban areas.
Identifying key competitors through cross-visitation helps in understanding the competitive landscape and customer preferences for strategic positioning.
Chooks To Go's main competitors based on customer cross-visitation are Jollibee (25.42%), McDonald's (23.73%), and Chowking (15.25%). Mang Inasal (8.47%) and Starbucks (6.78%) also compete for the same customer base. This reveals the competitive intensity with major fast-food chains and the need to differentiate effectively.
Analyzing traffic workload by hours of the day helps optimize staffing, manage resources, and improve customer service during peak times.
Chooks To Go experiences peak traffic workload between 16:00 and 19:00 (4 PM to 7 PM), with the highest workload at 18:00. The lowest traffic occurs during the early morning hours (0:00 to 6:00). This data suggests the need for optimized staffing and resource allocation to handle peak demand during evening hours.
Understanding consumer segments by gender and generation informs targeted marketing, product development, and communication strategies for higher engagement.
Chooks To Go's consumer base shows a strong representation from women (Affinity Index 57%), while men are over-indexed (Affinity Index 131%). Generation X is significantly over-indexed (Affinity Index 158%), Gen Y shows a slight over-index (Affinity Index 103%), and Gen Z is under-indexed (Affinity Index 64%).