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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Trà Sữa Sunday Basic performance in the Vietnam and how they change over time
See what factors influence Trà Sữa Sunday Basic performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Trà Sữa Sunday Basic is in the lower 32% of brands
Sample of brands in the same percentile
An analysis of Trà Sữa Sunday Basic' competitors in the Vietnam
An analysis of Trà Sữa Sunday Basic' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Trà Sữa Sunday Basic's market performance is in the lower 32%, indicating a below-average market standing. This means the brand captures less foot traffic compared to competitors. Performance peers in the same range include Hẻm Bán Bò, Ngọc Sương Eatery, Bunz Smash Burgers, Bún Quậy A Ken, Hải Miền Tây, and The TAJ Indian Restaurant.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation.
The top competitors for Trà Sữa Sunday Basic, based on customer cross-visitation, are Sunday Basic Tea Milk (7.69%), Highlands Coffee (5.77%), Mì Cay Sasin (5.77%), KFC (5.77%), and Lotteria (3.85%). This indicates a significant overlap in customer base, suggesting these brands are direct competitors.
Traffic workload reveals peak hours and customer flow, optimizing staffing and resource allocation for efficiency.
Trà Sữa Sunday Basic experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 19:00 (58.91). This data suggests the need for increased staffing and resource allocation during these hours to manage customer flow effectively.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics.
Trà Sữa Sunday Basic shows a high affinity with women (index 103) and Gen Z (index 124), indicating these segments are overrepresented among its customers. Gen Y also shows high affinity (index 117). Men are slightly under-indexed (index 98).