Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Tortilla performance in the United Kingdom and how they change over time
See what factors influence Tortilla performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Tortilla' competitors in the United Kingdom
An analysis of Tortilla' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Tortilla's market performance is at the 68th percentile, indicating an average/above average market standing. This means Tortilla performs better than 67% of brands in the Cafe & Restaurants industry in the UK. Performance peers in the same percentile range include Popolare, Wendy's, and Jollibee.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased revenue and positive word-of-mouth.
Tortilla's overall customer satisfaction is 88%, a slight increase year-over-year. Northern Ireland shows the highest CSAT at 95%, with a significant increase. England's CSAT is also high at 88%, but experienced a slight decrease. Scotland also experienced a decrease in CSAT.
Average check reveals how much customers spend per visit, impacting revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
Tortilla's overall average check is £14.7, a 10.9% increase year-over-year. England and Scotland have the highest average check at £14.8. Northern Ireland has a lower average check of £12.7. There was no growth value for any of the regions.
Outlet count indicates brand reach and market presence. More outlets can increase brand visibility and accessibility, driving revenue growth.
Tortilla has 65 outlets in England, significantly more than other regions. Scotland has 4 outlets, Wales has 2, and Northern Ireland has 1. This shows a strong concentration of Tortilla outlets in England.
Competitor analysis identifies key rivals and their customer overlap. This informs strategies to differentiate, attract customers, and gain market share.
Tortilla's top competitors based on customer cross-visitation are McDonald's (5.76%), JD Wetherspoon (4.32%), Nando's (2.72%), Turtle Bay (2.56%), and KFC (2.4%). This indicates that customers who visit Tortilla also frequently visit these fast-food and casual dining chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to maximize sales and customer satisfaction.
Tortilla experiences peak traffic between 12:00 PM and 6:00 PM, with the highest workload at 1:00 PM (58.32). Traffic is minimal during early morning hours. This data helps optimize staffing and operations during peak periods.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and ROI by tailoring messaging and offers.
Tortilla's customer base shows a high affinity for both women (98) and men (101). Gen Y (123) and Gen Z (124) are overrepresented, indicating high affinity, while Gen X (75) is underrepresented, indicating lower affinity.