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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Tortilla performance in the United Kingdom and how they change over time
See what factors influence Tortilla performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Tortilla is right in the middle
Sample of brands in the same percentile
An analysis of Tortilla' competitors in the United Kingdom
An analysis of Tortilla' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Tortilla's market performance is at the 47th percentile in the United Kingdom's Cafe & Restaurants industry, indicating a below average/lagging position. This percentile reflects Tortilla's market standing relative to competitors like Colonel Saab, Bombay Palace, Restaurant Bar & Grill, Tigerbay Shisha Lounge, Haz, and Monsoona Healthy Indian cuisine, all within the same percentile range.
Competitor analysis identifies key rivals and customer overlap. This insight informs competitive strategies and market positioning.
Tortilla's top competitors based on customer cross-visitation are Franco Manca and Burger King (4), followed by Caffè Nero and Pho (3), and Starbucks (2). This indicates that customers who visit Tortilla also frequent these establishments, suggesting similar customer preferences.
Traffic workload by hour reveals peak times, informing staffing and resource allocation. This optimizes operational efficiency and customer service.
Tortilla experiences peak traffic workload between 11:00 and 18:00, with the highest workload at 12:00 (56.59%). Traffic is minimal between 0:00 and 6:00. This data suggests optimal staffing during peak hours to manage customer flow effectively.
Consumer segment analysis informs targeted marketing. Understanding gender and generation helps tailor campaigns and improve engagement.
Tortilla's customer base shows a high affinity for women (110 index) and under-indexed for men (92 index). Gen Z (135 index) and Gen Y (122 index) are overrepresented, while Gen X (74 index) is underrepresented. This suggests marketing should focus on younger, female demographics.