Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Tortilla performance in the United Kingdom and how they change over time
See what factors influence Tortilla performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Tortilla is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Tortilla' competitors in the United Kingdom
An analysis of Tortilla' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating its competitive strength and customer preference in the industry.
Tortilla's MARKET PERFORMANCE percentile is 99, indicating a leading position in the Cafe & Restaurants industry in the United Kingdom. This high percentile means Tortilla captures a significant share of customer traffic compared to its competitors. Performance peers include Vapiano, Banana Tree, BrewDog, Oodles, All Bar One and Papa Johns Pizza.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and repeat business, crucial for sustainable growth and positive word-of-mouth.
Tortilla's overall CSAT is 87%, a 2.3 percentage point increase year-over-year, showing improved customer happiness. Wales leads with 94%, followed by Northern Ireland (93%) and England (87%), while Scotland lags slightly at 84%. This indicates generally strong customer satisfaction, with regional variations to consider.
Average check reflects customer spending per visit, indicating pricing power and menu appeal, influencing overall revenue and profitability.
Tortilla's average check is £14.4, a 6.7% increase year-over-year, indicating customers are spending more per visit. Scotland has the highest average check at £14.8, while Wales has the lowest at £10.9. This suggests a positive trend in customer spending habits.
Competitor analysis identifies key rivals and customer overlap, informing strategies to differentiate and capture market share effectively.
Tortilla's top competitors based on customer cross-visitation are McDonald's (5.45%), JD Wetherspoon (3.83%), Nando's (3.02%), Starbucks (2.67%), and Franco Manca (2.55%). This highlights the alternative dining choices Tortilla customers frequently consider.
Consumer segment analysis tailors marketing by understanding gender and generational preferences, maximizing campaign relevance and ROI.
Tortilla exhibits a balanced gender mix with Women and Men having an equal valueLabel of 100%. Gen Y and Gen Z segments are over-represented with a valueLabel of 128% each, compared to Gen X, indicating these generations have a high affinity for Tortilla. Marketing should consider their unique tastes.