Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Tony Roma's performance in the Spain and how they change over time
See what factors influence Tony Roma's performance in the Spain and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Tony Roma's' competitors in the Spain
An analysis of Tony Roma's' competitors in the Spain
In Cafés & Restaurants
·Jun – Aug 25
Tony Roma's is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Tony Roma's market performance is at the 74th percentile, indicating an average/above average market standing. This means Tony Roma's attracts more customers than 74% of Cafe & Restaurants brands in Spain. Performance peers in the same range include Steakburger, Santagloria Coffee & Bakery, and Oven Mozzarella.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth.
Tony Roma's overall CSAT is 91%, a significant 8.7 percentage point increase year-over-year, indicating improved customer happiness. The Community of Madrid shows the highest CSAT at 92%, while the Canary Islands have the lowest at 42%, suggesting regional differences in customer experience.
Average check reveals spending habits, crucial for revenue insights and menu optimization to boost profitability.
The overall average check for Tony Roma's is 30.70 EUR, a 2.60% increase year-over-year, showing customers are spending slightly more. The Valencian Community has the highest average check at 32.70 EUR, while Andalusia has the lowest at 25.90 EUR, indicating regional variations in spending.
Outlet count indicates brand reach and market presence, reflecting expansion strategy and customer accessibility.
Tony Roma's has 22 outlets in the Community of Madrid, representing the largest concentration. The Valencian Community has 5 outlets, while Andalusia and the Canary Islands each have 2, and the Region of Murcia has 1, showing uneven distribution across Spain.
Competitor analysis identifies key rivals, informing strategies to gain market share and differentiate the brand.
The top competitors for Tony Roma's, based on cross-visitation, are VIPS (4.16%), Burger King (3.27%), KFC (3.00%), Hamburguesería Goiko (2.42%), and McDonald's (2.21%). This indicates that customers who visit Tony Roma's also frequently visit these fast-food and casual dining chains.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Tony Roma's experiences peak traffic between 14:00 and 22:00, with the highest workload around 21:00 (55.80%). Traffic is lowest between 01:00 and 06:00. This data helps optimize staffing and resource allocation to meet customer demand during peak hours.
Understanding consumer segments enables targeted marketing, tailoring strategies to resonate with specific demographics.
Tony Roma's customer base shows a high affinity towards both Women (99) and Men (100). Gen Z (129) and Gen Y (105) are overrepresented, indicating a high affinity, while Gen X (89) is underrepresented, suggesting lower affinity compared to the average consumer.