Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Tokyo Joe's performance in the United States and how they change over time
See what factors influence Tokyo Joe's performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Tokyo Joe's' competitors in the United States
An analysis of Tokyo Joe's' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Tokyo Joe's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference in the Cafe & Restaurants industry, indicating brand's market share.
Tokyo Joe's holds a leading market performance at the 99th percentile, placing it among the top brands. Competitors like Tacodeli, The Burger Den, and Juice It Up! also share this top-tier market standing.
Customer satisfaction is key, showing customer loyalty and predicting future growth. Higher satisfaction often means repeat business and positive recommendations.
Tokyo Joe's customer satisfaction is strong at 80%, up 13.1pp year-over-year. Colorado leads with 81% satisfaction, while Arizona shows a decrease to 68%. CSAT peaked in June 2025 around 83.33%.
Average check reveals customer spending habits and pricing effectiveness. Tracking it helps optimize menu pricing and identify revenue opportunities.
Tokyo Joe's average check is $19.70, a 2.1% increase year-over-year. Arizona shows the highest average check at $24.30, while Colorado's is $19.10. The average check peaked in June 2025 at approximately $21.18.
Outlet count indicates brand reach and market penetration. Growth in outlets suggests expansion and increased brand visibility.
Tokyo Joe's has 24 outlets in Colorado, 3 in Arizona, and 1 in Texas. Colorado represents the largest share of the brand's presence. This data reflects geographic concentration.
Identifying top competitors helps refine strategies and maintain a competitive edge. Analyzing overlap in customer base is essential.
Tokyo Joe's shares customers with McDonald's (10.91%), Taco Bell (6.36%), Chick-fil-A (6.36%), In-N-Out Burger (5.91%), and Texas Roadhouse (5.45%). These brands represent the top choices among Tokyo Joe's customers.
Understanding traffic patterns helps optimize staffing and resource allocation. This maximizes efficiency and customer experience during peak hours.
Tokyo Joe's experiences peak traffic between 12:00 PM and 6:00 PM, with the highest workload around 12:00-1:00 PM (67.90% and 67.24%, respectively). Traffic is minimal during late night and early morning hours.
Consumer segment analysis enables targeted marketing. Affinity insights reveal which demographics strongly resonate with the brand, improving campaign effectiveness.
Tokyo Joe's customer base shows high affinity with women (106%) and Gen X (119%). Men (106%) are slightly overrepresented, while Gen Y (91%) and Gen Z (46%) are underrepresented compared to the average consumer.