Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Tokyo Grill performance in the United States and how they change over time
See what factors influence Tokyo Grill performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Tokyo Grill' competitors in the United States
An analysis of Tokyo Grill' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Tokyo Grill is in the top 5% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, showing its competitive strength and customer preference in the Cafe & Restaurants industry.
Tokyo Grill holds a leading position with a percentile of 95, placing it in the top 5% of brands. This shows a strong market presence. Performance peers in a similar range include 3 GUYS GRILL, Capitano Italian Coastal Kitchen, SVL Souvlaki Bar, Pollard's Chicken, Beaches & Cream Ice Cream & Acai and Golden Thai.
Customer Satisfaction shows customer happiness. Higher satisfaction can lead to increased loyalty and positive word-of-mouth, boosting brand reputation.
Customer satisfaction for Tokyo Grill is at 60%, up 14.5 percentage points year-over-year. In South Carolina, customer satisfaction is also 60%, reflecting positive customer sentiment in this state. CSAT peaked in June 2025 at 70.15%.
Average Check indicates the typical amount customers spend per visit, reflecting menu pricing, order size and customer spending habits.
The overall average check for Tokyo Grill is $18.10, a decrease of 5.5% year-over-year. The average check in South Carolina is $18.10. The average check remained at $17.50 from May to July 2025.
Number of Outlets indicates brand reach and expansion. A larger number of outlets often correlates with increased brand visibility and market share.
Tokyo Grill has 14 outlets. The majority, 13, are located in South Carolina, with 1 in California, indicating a concentrated presence in South Carolina.
Competitor analysis identifies key players and customer preferences. This helps refine marketing strategies and improve competitive positioning.
Tokyo Grill's top competitors include Wendy's (30% cross-visitation), McDonald's (20%), Taco Bell (16.67%), Zaxbys Chicken Fingers & Buffalo Wings (13.33%) and US Wings & Deli (13.33%). This indicates a significant overlap in customer base with these fast-food chains.
Traffic Workload reveals peak hours, enabling optimized staffing and resource allocation for enhanced customer service and operational efficiency.
Tokyo Grill experiences peak traffic between 11 AM and 8 PM, with the highest workload at 63.57% at 6 PM. Traffic is minimal from 10 PM to 10 AM.
Consumer Segments help tailor marketing. Gender and Generation data enables targeted campaigns, enhancing engagement and maximizing ROI.
Women are overrepresented among Tokyo Grill's consumers (affinity index 107), while men are underrepresented (affinity index 94). Gen X (affinity index 118) are overrepresented, while Gen Y (affinity index 100) aligns with average.