Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Мята Lounge performance in the Russia and how they change over time
See what factors influence Мята Lounge performance in the Russia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Мята Lounge' competitors in the Russia
An analysis of Мята Lounge' competitors in the Russia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Мята Lounge is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Мята Lounge's market performance is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry in Russia. This demonstrates a strong market share. Performance peers in a similar range include Chicken House and Sushiset.
Customer satisfaction (CSAT) reflects customer loyalty and overall brand perception, directly impacting long-term business success and growth.
Мята Lounge's overall CSAT is 95%, a decrease of 1 percentage point year-over-year. The Central Federal District shows a CSAT of 96%, with a slight decrease. This indicates high, but slightly declining, customer satisfaction trends.
Average check reflects spending per customer, influencing revenue and profitability. Tracking this KPI helps refine pricing and promotions.
The average check in the Central Federal District is 2.1K RUB with no growth. Average check has grown from 2047.06 RUB to 2391.30 RUB from May to July 2025, suggesting increased customer spending over time.
Tracking the number of outlets indicates business expansion and market penetration, influencing brand visibility and accessibility.
Мята Lounge has 90 outlets in the Central Federal District, demonstrating a significant presence. Other regions show fewer outlets, indicating potential for expansion in those areas.
Identifying key competitors through cross-visitation reveals direct rivals and market dynamics, informing competitive strategies and positioning.
Tokio-City is the top competitor with a 40% cross-visitation rate, indicating a significant overlap in customer base. BAHROMA, Skazka Vostoka, Chicken House, and Dodo Pizza also show notable cross-visitation.
Analyzing traffic workload by hours optimizes staffing and resource allocation, ensuring efficient operations and enhanced customer experience.
Traffic workload peaks between 19:00 and 22:00, with the highest workload at 22:00 (55.25%). Traffic is lowest in the early morning hours. Resource allocation and staffing should align with these peak hours.
Understanding consumer segments allows for tailored marketing, enhancing engagement and relevance, and improving ROI of marketing efforts.
Women are overrepresented (106 affinity index) while Men are underrepresented (92 affinity index) among Мята Lounge's customers. Gen Y shows a high affinity (163 index), indicating strong engagement from this generation.