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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Thrifty performance in the Mexico and how they change over time
See what factors influence Thrifty performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Thrifty' competitors in the Mexico
An analysis of Thrifty' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Thrifty is in the lower 23% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Thrifty's market performance is in the lower 23% in the Cafe & Restaurants industry in Mexico. This indicates a critically low market standing compared to its peers. Performance peers in the same range include Restaurante Del Hotel Del Ejercito Y FAM, Los Compios Taco Fish & Shrimp, Funicula, Qrosant, La Chi Breakfast, and Cenaduria La Escondida.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased revenue and positive word-of-mouth.
Thrifty's overall CSAT in Mexico is 52%, a 13.4 percentage point increase year-over-year. In Baja California, CSAT is 53%, with an 8.5 percentage point increase. This indicates improved customer perception of Thrifty, particularly in Baja California.
Outlet count indicates brand reach and market presence. Tracking this KPI helps assess expansion efforts and identify geographic areas with growth potential.
Thrifty has 15 outlets in Baja California, 4 in Jalisco, 2 each in Durango, Sonora, and Michoacán, and 1 each in Sinaloa, Chiapas, and Chihuahua. Baja California represents the largest concentration of Thrifty outlets.
Identifying top competitors helps understand the competitive landscape. Analyzing cross-visitation patterns reveals shared customer base and potential areas for differentiation.
Thrifty's top competitors, based on customer cross-visitation, include Mangiamos pizza SUC. ANAHUAC, Cenzontle restaurante, PALETERIA "UNA ROCA", Tacos San Burgos Ángel, and Restaurante Victoria, each with a cross-visitation rate of 4.17%.
Traffic workload analysis helps optimize staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes revenue potential.
Thrifty experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest traffic around 5:00 PM (59.60%). Traffic is minimal between 10:00 PM and 6:00 AM.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing engagement and brand relevance.
Women show a high affinity (76) for Thrifty, while Men are over-indexed (121). Gen X is over-indexed (421), indicating a strong affinity for the brand among this generation.