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Managing Partner, Global Business Development
See what factors influence Thrifty performance in the Mexico and how they change over time
See what factors influence Thrifty performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Thrifty' competitors in the Mexico
An analysis of Thrifty' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Thrifty is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects the brand’s share of foot traffic, revealing its competitive strength and customer preference.
Thrifty, with a market performance percentile of 96 in Mexico's Cafe & Restaurants industry, holds a leading position. This indicates a strong market presence relative to peers like La Gibba, Orégano, Merendero San Pancho Clásico, Los Sanchez, PEDRITOS “Los ahogaditos de Guadalajara”, and Santo Pozole.
Customer satisfaction (CSAT) gauges customer happiness with a brand, indicating loyalty and predicting future growth.
Thrifty's overall CSAT in Mexico is 44%, a 6.6 percentage point increase year-over-year. Baja California shows a CSAT of 55%, with a growth of 12.1 percentage points. Customer satisfaction shows positive dynamics over the observed period.
Outlet count signifies brand reach and market penetration, reflecting expansion and accessibility.
Thrifty has 15 outlets in Baja California, 3 in Jalisco, 2 in Sinaloa, 2 in Sonora, 1 in Durango, and 1 in Chihuahua, indicating a strong presence in Baja California, with smaller presence in other mentioned states.
Competitor analysis identifies key rivals, enabling strategic positioning and competitive advantage.
Top competitors for Thrifty include Asadero el Fuerte, Carl's Jr., Cafetería AMOR & CAFÉ, Buffete China House, and COMIDA CHINA YIHAO, reflecting cross-visitation patterns among Thrifty's customer base.
Traffic workload reveals peak hours, allowing for optimized staffing and resource allocation.
Thrifty experiences peak traffic workload between 10 AM and 8 PM, reaching the highest traffic around 4-6 PM. The lowest workloads occur during the early morning hours.
Understanding consumer segments enables targeted marketing, enhancing engagement and ROI by tailoring strategies.
Thrifty's customer base in Mexico shows a higher affinity among women (117 Index) and Gen Y (172 Index). Men are underrepresented (87 Index). This suggests a strong appeal to female and younger demographics, while the brand is under-indexed with male consumers.