Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Pizza Company performance in the Vietnam and how they change over time
See what factors influence The Pizza Company performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Pizza Company' competitors in the Vietnam
An analysis of The Pizza Company' competitors in the Vietnam
In Cafés & Restaurants
·Jul – Sep 25
The Pizza Company is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
The Pizza Company's market performance is at the 54th percentile, indicating an average market standing. This means the brand captures an average share of customer traffic compared to its peers. Performance peers in the same percentile range include Cô Ba Phở bò, Alluvia Chocolate, Ashima, Kohaku, MEO Kitchen, and Oasis Cafe.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, repurchases, and positive word-of-mouth, crucial for brand growth.
The Pizza Company's overall CSAT is 56%, a decrease of 1.8 percentage points year-over-year, indicating a slight decline in customer happiness. Đắk Lắk Province shows the highest CSAT at 88%, while Lâm Đồng Province has the lowest at 34% with a significant decrease of 31.5 percentage points.
Average check reveals customer spending per visit, reflecting pricing strategy effectiveness and customer purchasing power.
The Pizza Company's overall average check is 284.9K VND, a 5.9% increase year-over-year, suggesting customers are spending slightly more per visit. Khánh Hòa Province shows an average check of 267.6K VND with no growth compared to the previous year.
Outlet count indicates brand reach and market penetration, influencing accessibility and revenue potential.
The Pizza Company has multiple outlets in several provinces, with Đắk Lắk, Bắc Ninh, Nghệ An, Lâm Đồng, Huế, and Khánh Hòa all having 2 outlets each. Cà Mau, Thanh Hóa, Phú Thọ, and Vĩnh Long Provinces each have 1 outlet.
Identifying competitors helps understand the competitive landscape and refine strategies to gain market share.
The top competitors for The Pizza Company, based on cross-visitation, are Highlands Coffee (7.53%), KFC (5.71%), Phuc Long (5.25%), Starbucks (4.79%), and Pizza 4P's (4.57%). This indicates customers of The Pizza Company also frequently visit these brands.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
The Pizza Company experiences peak traffic workload between 10:00 AM and 9:00 PM, with the highest workload at 7:00 PM (65.64%). There is no traffic between 10:00 PM and 8:00 AM.
Understanding consumer segments allows targeted marketing, improving engagement and ROI by tailoring campaigns to specific groups.
Women (84%) are overrepresented among The Pizza Company's consumers, while men (113%) are also overrepresented. Gen Y (120%) and Gen Z (103%) are overrepresented, while Gen X (56%) is underrepresented.